This link has been bookmarked by 31 people . It was first bookmarked on 26 Jul 2008, by Mike Fruchter.
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07 Oct 09
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21 Jul 09
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Hutch CarpenterWhat can we learn from these success stories and a rapidly emerging set of business practices? Quite a bit as it turns out. I’ve taken as as many lessons learned as possible from the available outcomes of customer community efforts, as well as my hands-on experiences, and the synthesis forms the list that you see below.
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16 Mar 09
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03 Mar 09
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Web-based customer community
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customer communities often sprout up on the initiative of passionate customers
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11 Feb 09
Johannes BaeckWhat then is the secret formula for building successful communities for your customers?
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05 Feb 09
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01 Feb 09
Miguel MembradoVery interesting article from Dion Hinchcliffe about new 2.0 customer communities. To read
communities web2.0 enterprise2.0 entreprise2.0 communities2.0 crm community
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04 Dec 08
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26 Nov 08
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29 Sep 08
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19 Sep 08
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Web-based customer community
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garnering an active community of users successfully is still more art than science at the moment
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Best Practices for Online Customer Communities
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good relationship with at least a few key leaders
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truly free rein to serve itself
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ecommending competitor’s products
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thrive through open conversation
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social architecture of your customer community and not the technology,
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Active community management is essential.
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Measuring success
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Unique visitors
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often cited community metric
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visitor count or community size.
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traditional Web analytics
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communities come in many forms
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motivations, expectations, participation styles, conversational modes, and desired user experience
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atest “unofficial” news is exchanged
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non-hierarchical contact
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co-development of ideas and outcomes.
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Deep involvemen
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oint communities
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grow linearly
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different model such as a social network instead of discussion forums (or vice versa.)
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organic growth models
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giving up some control of the community to the community itself is the surest
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allowing like-minded individuals to self-organize into sub-groups,
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mposing artificial rules that are counter to natural social inclinations
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prevent natural communities
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community fatigue
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15 Sep 08
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05 Sep 08
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18 Aug 08
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07 Aug 08
Howard RheingoldWhat then is the secret formula for building successful communities for your customers? Certainly there are well known success stories to examine for clues.
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05 Aug 08
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Peter EflandVery interesting article from expert Dion Hinchcliffe on Online Customer Communities, including cases stories and examples.
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04 Aug 08
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31 Jul 08
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30 Jul 08
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29 Jul 08
Paul Sweeneysome great comments on the difference between a web based community and a customer community.
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28 Jul 08
Lynne JonesDion Hinchcliffe summarises the above. Encourages comments
web2.0 enterprise2.0 social bestpractices socialnetworking techniques casestudies
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26 Jul 08
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