This link has been bookmarked by 123 people . It was first bookmarked on 23 Oct 2007, by Jeremy Thake.
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Audrey PortelaBy Dion Hinchcliffe | October 22, 2007
The state of Enterprise 2.0 - Fall 2007: 7 lessons
SLATES vs FLATNESSESentreprise2.0 enterprise2.0 collaboration socialnetworking Hinchcliffe
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Diane CourtFLATNESSES: Freeform Links Authorship Network-oriented extensions search signals
Lesson #7: Your organization will begin to change in new ways because of Enterprise 2.0. Be ready. Beyond simple productivity gains, other sorts of more subtle returns oftenHinchcliffe socialmedia social enterprise2.0 collaboration socialnetworking management socialsoftware e2.0 enterprise software freeform links authorship tagging network-oriented extensions search emergence signals blogs
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FLATNESSES is depicted in the diagram below containing these three key aspects added to SLATES as well as a fourth which I discuss below. I hope you find this a useful conception to discuss the vital elements of Enterprise 2.0 in your efforts and would love your feedback.
FLATNESSES: A new, updated mnemonic for Enterprise 2.0 -
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T BDion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
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Joshua YeidelBut the essential, core meaning [of Enterprise 2.0] has largely stayed the same: Social applications that are optional to use, free of unnecessary structure, highly egalitarian, and support many forms of data.
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Stuart MacgregorInitially defined by McAfee as “the use of emergent social software platforms within companies, or between companies and their partners or customers”, the broader global community has attempt to expand, reinvent, and co-opt Enterprise 2.0 with varying deg
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19 Nov 08
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Initially defined by McAfee as “the use of emergent social software platforms within companies, or between companies and their partners or customers”
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But the essential, core meaning has largely stayed the same: Social applications that are optional to use, free of unnecessary structure, highly egalitarian, and support many forms of data.
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What platforms failed to make the cut as Enterprise 2.0 because they didn’t have the qualities that were believed to be important for better business outcomes? These included most corporate intranets and portals, most groupware, as well as e-mail and “classic” instant messaging. Why? They either didn’t provide access to a voice for workers to communicate and collaborate with or they didn’t create results that were persistent and globally visible
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In the end, Enterprise 2.0 takes most of the potent ideas of Web 2.0, user generated content, peer production, and moves them into the workplace.
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Enterprise 2.0 is now happening on its own in many organizations and it’s up to the business and IT to not so much take control but to enable it with things such as effective enterprise search and which helps prevent silos and duplicate, yet unsynchronized data from forming.
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For example, enterprise mashups enable for user-created Web applications what enterprise blogs and wikis for user-created content and structure. Predictive market products such as HP’s BRAIN platform and online innovation facilitators such as Innocentive are other potentially more sophisticated examples of Enterprise 2.0 platforms. I’ve witnessed prediction markets in particular become enormously popular in the last year or so as enterprises seek to better tap into the cumulative wisdom of their workers. Social bookmarking is also starting to gain speed in the enterprise as way of providing a rich information discovery mechanism internally
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Enterprise 2.0 is more a state of mind than a product you can purchase.
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One major benefit of the open, globally visible information in Enterprise 2.0 platforms is that organizational retention of knowledge actually begins to accrue on a wide scale
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For this reason and others, Enterprise 2.0 platforms seem to foster a new type of collaboration that exhibits more innovation, creativity, and cross pollination.
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My biggest issue in using it in its present form to communicate Enterprise 2.0 is that it doesn’t itself capture the social, emergent, and freeform aspects that we know are so essential and so I’ve added these.
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Hutch CarpenterWhether Enterprise 2.0 brings real bang for the buck by making the daily work of organizations measurably more productive, efficient, and innovative. Investors and executives are just not going to make significant bets on Enterprise 2.0 in terms of resources and risk exposure without good information on the likely returns of implementation.
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fabrizio martirearticolo su definizioni enterprise 2.0
enterprise2.0 web2.0 collaboration socialnetworking enterprise mashup business bookmarks
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promising candidate Enterprise 2.0 technologies such as enterprise blogs, wikis, and even mashups
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the use of emergent social software platforms within companies, or between companies and their partners or customers
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Social applications that are optional to use, free of unnecessary structure, highly egalitarian, and support many forms of data
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Enterprise 2.0 is going to happen in your organization with you or without you.
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Effective Enterprise 2.0 seems to involve more than just blogs and wikis
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Enterprise 2.0 is more a state of mind than a product you can purchase
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Most businesses still need to educate their workers on the techniques and best practices of Enterprise 2.0 and social media
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The benefits of Enterprise 2.0 can be dramatic, but only builds steadily over time
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Enterprise 2.0 doesn’t seem to put older IT systems out of business
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social, emergent, and freeform
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Francisco Arlindo AlvesInitially defined by McAfee as “the use of emergent social software platforms within companies, or between companies and their partners or customers”, the broader global community has attempt to expand, reinvent, and co-opt Enterprise 2.0 with varying
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Wells Fargo taking the plunge, having rolled out Enterprise 2.0 platforms to 160,000 workers.
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Enterprise 2.0 is going to happen in your organization with you or without you.
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Effective Enterprise 2.0 seems to involve more than just blogs and wikis.
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For example, enterprise mashups enable for user-created Web applications
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Enterprise 2.0 is more a state of mind than a product you can purchase.
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Most businesses still need to educate their workers on the techniques and best practices of Enterprise 2.0 and social media.
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The benefits of Enterprise 2.0 can be dramatic, but only builds steadily over time.
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Your organization will begin to change in new ways because of Enterprise 2.0. Be ready.
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Randy BrownThe increasing pervasiveness of the tools and awareness of Enterprise 2.0 will continue to have a growing impact on our businesses for better and worse.
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01 Nov 07
Adam RoadesThe state of the "social enterprise" is better than ever. Great definition of social media as "optional to use, free of unnecessary structure, highly egalitarian, and support many forms of data". Lessons about culture shift and a need for training.
enterprise2.0 adoption collaboration business socialnetworking enterprise mcafee slates
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Gordon RossFinally, I’ve also added one more capability to the new mnemonic, network-oriented, to reflect that all these aspect of Enterprise 2.0 must apply not only to applications that are fundamentally delivered over a network but that their content be fully We
enterprise2.0 collaboration flatness intranets socialsoftware for:orcintranet
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doug polleiEnterprise 2.0 adoption has begun in earnest with a typical example being Wells Fargo taking the plunge, having rolled out Enterprise 2.0 platforms to 160,000 workers.
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kirstysthe models of SLATES and then the emerging model look like useful material for my Web2.0 sessions.
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Peter ShanksEnterprise 2.0 adoption seems to have begun in earnest ,moving out of the early pioneer phase to a broader acceptance phase.- Do we now have the right capabilities in terms of ready Enterprise 2.0 products? And 2) Do we generally understand how to apply t
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Thomas Vander WalThis includes a good lost of things to look for in social software in the enterprise
adoption analysis business collaboration enterprise enterprise2.0 social tagging tags
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23 Oct 07
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George DearingGood enterprise 2.0 analysis from Dion Hinchcliffe @ ZDNet.
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Steinar CarlsenNice overview / enterprise 2.0 state assessment by dion hinchcliffe


Page Comments
However, increasing evidence abounds that Enterprise 2.0 adoption has begun in earnest with a typical example being Wells Fargo taking the plunge,
having rolled out Enterprise 2.0 platforms to 160,000 workers. It has
become clear that we’re moving out of the early pioneer phase to a
broader acceptance phase. From the production side, a brand new analysis
indicates that the business social software market will be nearly $1
billion strong this year and over $3.3 billion by 2011. In these and
other ways, such as the growing collection of success stories, Enterprise 2.0 has arrived.
The big question for many of those on the fence now is: 1) Do we now
have the right capabilities in terms of ready Enterprise 2.0 products?
And 2) Do we generally understand how to apply them properly to obtain
good returns on our investment in them? Knowing the answers to both
questions will almost certainly tell us if we’re ready for mainstream
adoption of adoption of Enterprise 2.0 any time soon.
Did the original articulation of Enterprise 2.0 have the right focus
and point us in the best direction? And has the conception of it
evolved from this vision to reflect that which we’ve learned along the
way? Going back again to our two questions that will inform us as to
the state of Enterprise 2.0; what have learned from our
experiences with the early platforms and initial rollouts of Enterprise
2.0 and what does it teach us?
The state of Enterprise 2.0 - Fall 2007
Here is what appears to be what we’ve learned about Enterprise 2.0 up to this point in time:
In the meantime, I’d like to try an experiment and extend the SLATES
mnemonic a bit. My biggest issue in using it in its present form to
communicate Enterprise 2.0 is that it doesn’t itself capture the social, emergent, and freeform
aspects that we know are so essential and so I’ve added these. I know
SLATES is supposed to be capability based but it also needs to convey
the intended outcomes clearly, and social capability in particular is
missing. Thus, I’ve used an anagram generator to create another
(hopefully) pithy mnemonic, FLATNESSES, which itself captures yet
another important aspect of Enterprise 2.0, its egalitarian nature.
FLATNESSES is depicted in the diagram below containing these three key
aspects added to SLATES as well as a fourth which I discuss below. I
hope you find this a useful conception to discuss the vital elements of
Enterprise 2.0 in your efforts and would love your feedback.
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