Innovating for all the wrong reasons - The Diigo Meta page

• 08 Apr 09
  

  Bertrand Duperrin

  My good friend and fellow TechRepublic blogger Chad Perrin suggested that I write about when clients pursue change for the wrong reasons. If your client says, “We need to implement TPD” (an abbreviation I just made up to stand for Technology/Process of the Day), you better make sure it isn’t because of any of these motivations.

  innovation buzzword drivers IT technology adoption change fad process

  • It’s buzzword compliant.
  • The competition’s doing it.
  • Users are demanding it.
  • It’s a standard.
  • It will be a final solution.
  • We have no choice.
  • We must do something!

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