This link has been bookmarked by 8 people . It was first bookmarked on 22 May 2008, by Roger Hurley.
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17 Jun 08
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Social media's awesome power can really take your breath away when you take a second to step back and see the change that it can cause in the world
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it is social media's ability to fundamentally shift how people discover, connect, communicate and interact with each other that what makes the space so powerful.
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The presidential race is a great example of shifting people's ability to interact and support through social media (e.g. campaign donations, grass roots organization, remixed political speeches on YouTube).
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This is social media affecting the very nature of politics. But the political season is only the tip of the iceberg. The greatest potential of social media lies in its ability to enable and encourage people to do social good.
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Causes on Facebook
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Likewise, social media can accelerate the spread of cultural trends AND the rate at which people can actively support those trends (from going green to buying the new cool shoes). Look at socially conscious social media plat forms like Kiva.org or DonorsChoose.org.
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Because of social media, not only can people in need, be they classroom teachers or farmers in the third world, publish their stories and have them read, but these platforms actually make it possible for people to band together to make a difference.
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But monetary donations are only part of the story. Just as important is the ability for charities to spread their message. Whereas before non-profits counted on the donation of media from major media companies, now non-profits need only look to their supporters. People are media in social media.
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03 Jun 08
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30 May 08
Roger HurleySocial media's awesome power can really take your breath away when you take a second to step back and see the change that it can cause in the world. Many brands and traditional media companies are fo
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23 May 08
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Michel Bauwenshow can social media help charities?
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20 May 08
Kate TrgovacDescribes social media's impact on social movements as well as the creation of social platofrms like kiva.org. Some good examples.
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