Bertrand Duperrin
The need for boardrooms to to reconceive and reinvent business was never more urgent than it is today - because the clock is ticking. The new rules we've discussed at length over the last year or so aren't the only ones out there: there are plenty more in store for radical innovators. But the time to do so is now: by the end of 2009, our expectation is that organizations that aren't powered by at least 2-3 new rules will start going slowly but surely extinct.
businessmodel downturn innovation value valuecreation consumption
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