This link has been bookmarked by 8 people . It was first bookmarked on 02 Jun 2009, by Kai Nehm.
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06 Aug 09
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15 Jul 09
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06 Jun 09
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05 Jun 09
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enterprise2open linksI have commented on Björns post on how to measure the RoI (overall the effects of Enterprise 2.0).
Numbers and "ways to proove it" are of varying importance in organizational decision processes - we all know that many things get chosen and done without clear-cut rentability calculations etc. - yet getting executives to buy into Enterprise 2.0 pilot projects can profit a lot from well-defined numbers.
Please, read my comment and tell me what you think. -
02 Jun 09
Bertrand DuperrinAs from the common practice of working with this model they have added a input level to the diagram that discribes the denominator of the classical ROI formula in terms of costs for the Intranet management. “Output” describes the produced content by the input - in quantity, frequency, reach & actuality, comprehensability & usability. “Outgrowth” explains the perceived messages from Intranet output - measured for example by the knowledge about the contents of the distributed messages/information. “Outcome” indicates the effects from the “outgrowth” in regards to the changed behavior in terms of participation in any Intranet services. At the top of the model “outflow” pictures the business effects of the changes in behavior.
enterprise2.0 socialcomputing output outgrowth outcomes outflow strategymaps measurement
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At this point I would like to focus on the part of “information management & distribution” as this is a precondition for the impacts on collaboration and also seen as the more difficult part to measure.
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While the GPRA is nowadays not differentiating between level 2 & 3 and therefore proclaims only a three-level model (output / outgrowth & outcome / outflow), for a further discussion on how Enterprise 2.0 is effecting the business value a differentiated four-level model would be more suitable
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Kai Nehm"In regards to a distinguished discussion I’d like to differentiate the notion of Enterprise 2.0 into two dimensions of impacts."
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