AOL, MSN, and Yahoo are in essence media-driven companies. Google is driven by scale and technology
they fail to address the core needs of brand marketers: engagement. And they fail to address the core needs of digital publishers: the support of marketers that allow them to make a decent living
until someone writes an algorithm for human conversation, Google will not lead the way toward the next step in marketing brands online.
neither the publishers nor the brand marketers believe that a magical ad platform will somehow address their needs online
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.