This link has been bookmarked by 14 people . It was first bookmarked on 11 Dec 2006, by Jackie.
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02 Jan 07
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On a de-portalized web, it all starts with search.
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Yahoo! needs to offer its users and customers (advertisers) the ability to get the same experience they get on Yahoo! all over the web
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The other thing that Google did to foster this de-portalization was introduce a monetization system that existed off its own network
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Today, we shop directly with the Internet merchants we like or we use a shopping search engine to find what we want. We can look for jobs on Indeed, meet people on MySpace or Facebook, find roomates on Craigslist, and use Meebo for instant messaging. It's rarely true that the best of breed service exists on a "portal"
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don't have the data to prove it, but my guess is if you looked at the percent of all pageviews that are generated each month, a much smaller portion exist on the top 10 properties today than in 2000, at the height of the first Internet era.
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Today most consumers are comfortable with the web and all of its complexity
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he first Internet era was at time when consumers weren't that comfortable with vastness of the web and they wanted a safe clean place where they could experience the web easily and comfortably.
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De-Portalization of the Internet
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Daniel CalladineHow search and experienced users are killing the portals - great article on the future of Yahoo etc
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01 Jan 07
Michel BauwensToday, we shop directly with the Internet merchants we like or we use a shopping search engine to find what we want. We can look for jobs on Indeed, meet people on MySpace or Facebook, find roomates on Craigslist, and use Meebo for instant messaging. It's
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19 Dec 06
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11 Dec 06
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The portals continue to buy best of breed services like Flickr, but now they let the service continue to exist on the web with its own look and feel and URL structure.
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the moves that Yahoo! needs to make in order to leverage their considerable assets onto a de-portalized web.
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They need to offer advertisers the ability to reach people when they are not on Yahoo!
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Yahoo! also needs to start building properties that exist outside the Yahoo.com orbit
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And Yahoo! needs to get its YPN (Yahoo! Publisher Network) service in gear.
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hear of companies all the time that have 80 percent of their traffic coming from Google.
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On a de-portalized web, it all starts with search.
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they need to improve their search service
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They need to stop thinking about selling ads on Yahoo.com and start thinking about selling ads all over the web.
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start thinking about serving their audience wherever they are on the web
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What Adsense does is provide a revenue stream early on in the life of a new web service, long before the founders can focus on building their own monetization system. And that has led to a proliferation of high quality web services that do not ever need to end up on a portal.
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