This link has been bookmarked by 14 people . It was first bookmarked on 15 Apr 2008, by Eric Holter.
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18 Apr 08
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17 Apr 08
Gael MontouchetMarriott is mentioned in the article
Some statistics could be used in the ppt -
16 Apr 08
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15 Apr 08
pirkkaaunolaTo blog or not to blog? It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging -- and the title of chief blogger -- is beginning to hit its
blogs blogging socialmedia community skills business strategy
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Bloggers and analysts agreed that brands that want to blog should identify a specific reason to do so, such as to humanize the company (like Microsoft), make the company more open (like Dell) or advance the fun-and-happy company image (like Southwest.)
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Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers.
article blogging business internetmarketing for:e_strategy.com
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14 Apr 08
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Marcus GoodyearMore than 11% of Fortune 500 companies have corporate blogs, according to SocialText, and only a handful have a designated chief blogger. The number of corporate blogs has risen slowly and steadily since the end of 2005, when 4% had any kind of blog.
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