Using Color Theory to Improve Website Accessibility http://t.co/z25r46HzsT via @thirststudios
A good online screener can serve two key goals; It can tell you which customers fit the criteria and which customers an easily articulate themselves. This screener should consist of multiple choice questions and open-ended questions. You don’t want to go over 10 questions, so be thoughtful with what you ask upfront.
Your open-ended questions are a good resource to help you understand how the participants articulate themself.
Ask simple open-ended questions like; tell me a bit about yourself (hobbies, work, interests), tell me a bit about how you use [insert your product]. Using the first few questions in the research script is a good idea to give you sense of what it would look like when they are in the session.
Tell them about your goals and the purpose of involving them in the activity. Also, tell them what to expect. This helps to loosen them up and prepare them for the live session.
I often use “Although this activity is not a good fit, would it be ok to reach out to you in the future?” This seems to work well and makes them feel like they are still part of the research
I highly recommend sending the participant a calendar invitation and sending them a friendly reminder the day before the session. When you send the reminder, ask the participant to confirm that they are still able to make it.
This is an interesting idea. A resource that helps you to visually communicate your strengths. http://t.co/bLsKNoaDtG
- Firstly, they will feel acknowledged and appreciated as they learn that their input was actually valuable.
- Secondly, they will be actually curious to see how they influenced the changes, so they will be eager to return, even if just for a look.
Let People Know They Helped
It is a seemingly small tip, but it can have great results – once you’ve conducted a study and figured out that you can introduce good improvements based on the feedback, let your users know about that, for two good reasons:
And who knows, maybe the improvement you made is so crucial to their satisfaction that they might change their mind and join your service after all.
“Pixar’s 22 rules of storytelling adapted for UX — because both are about creating great…” by @thoughtworks http://t.co/eyEyL6PQD9
"Beginning and ending with your customer in mind is no simple task. This week, Eeva Ilama shares her experience after attending Cooper’s Putting Personas to Work course."
Lack of clarity around how personas should be used throughout design
Lack of understanding of how design personas can be used over time
a quick checklist of what makes a good persona
Transcript: Ask the UXperts: Customer Journey Mapping with Ruth Ellison http://t.co/IoIgXN7Hi5
These UX tactics are as close as you'll get to reading your user's mind.