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Vernon Fowler

Vernon Fowler's Public Library

  • The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.
  • Use the general rule that if the page is targeting between one and three heavily searched terms or phrases, go with a meta description that hits those users performing that search. If the page is targeting long-tail traffic (three or more keywords)—for example, with hundreds of articles or blog entries, or even a huge product catalog—it can sometimes be wiser to let the engines extract the relevant text, themselves.
Mar 03, 15

Why Smart People Struggle with Strategy "The best strategists aren’t intimidated or paralyzed by uncertainty"

Mar 03, 15

Book I recommended at @aquent @wix SF #UX #Careers panel
Designing Together by @brownorama

Mar 02, 15

Calculated Misery: The Dark Side of #UX Strategy »

Mar 02, 15

Salary Trends for #UX Professionals »

Mar 01, 15

Great library UX conference in Austin #design4lib

as a [product owner] i want to [write a user story] in order to [get my feature built by the team]. ;) #design4lib
Mar 01, 15

RT @blakistonr: Thanks for being a fantastic audience #design4lib, slides are posted:

agree re: need for optimism in UX work. i think @mackinc & i are always thinking "we are convinced that we can make this better" #design4lib
Feb 28, 15

What Is Success? | User Experience Rocks
#ux #design #careers

Feb 26, 15

Not many people find #UX inspiration in the outdoors. But one of our designers does. Learn how

Search within Notebooks with keyboard shortcuts. Ctrl+F to search right within your content. #googledrive #evernote

@rotterdamsetoos go to your phone's Settings > Notifications > Stocard > Allow Notifications > Off. On iOs Notifications are opt-in only.

  • Calf stretches. Stand a metre from a wall and lean forwards with your arms outstretched to touch the wall. Keep the soles of your feet flat on the floor. Hold for five seconds. Repeat the exercise for five minutes, three times a day, especially before going to bed (CKS 2008).
  • try drinking almost nothing for an hour or two before bedtime. Just make sure you drink at least eight to 10 glasses of water during the day.
  • Bend and stretch each foot vigorously up and down 30 times. Then rotate each foot eight times one way and eight times the other way (Young 2009, DH 2009).

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Feb 23, 15

via Every Page is Page One
This entry is part 4 of 4 in the series Bottom-Up Information Architecture Q and AIs there still a place for a TOC in a bottom-up information architecture? Yes, but its role is different. This…

Feb 23, 15

"This week on the Boagworld Show we chat with Kristina Halvorson about what it really means to offer content strategy."

Feb 23, 15

"Although business objectives should be your sites number one goal, ignoring users would be a mistake. Happy users are a prerequisite of a successful website."

Feb 22, 15

"My book The Elements of User Experience puts information architecture and interaction design in context for beginners and experts alike."

In an ideal world, all designs would be informed by real data/user insight and less on opinion and internal agendas
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