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Joseph Thornley

Joseph Thornley's Public Library

  • Pinterest announced Thursday it would shut down affiliate links, a move that has made many bloggers angry and has others wondering what the visual social media site is planning
  • In the wake of Facebook’s not-so-subtle push toward promoted posts—the platform significantly cut reach on page posts it deemed “overly promotional” in January—the social media network announced a tool that will tell advertisers how relevant their ads are in order to make them more competitive.
  • The brains behind social media platforms such as Pinterest, Facebook and Twitter definitely want PR and marketing pros to use the services, but company execs want it to be on their terms. Expect that the pay-to-play model will gain momentum as more businesses turn to social media to promote products and services.
Feb 11, 15

Late on Wednesday evening (February 4th, 2015), Bloomberg broke the news of a new deal between Google and Twitter. The following day Search Engine Land's Danny Sullivan put together an FAQ [...]

Feb 11, 15

auto insurance coverage that is required for them to be adequately protected for operations on the roads of Toronto. Uber Canada has assured the public

  • Cinram has signed a multi-year contract with [PIAS] to provide full order to cash fulfillment services from its Aylesbury distribution centre.


    The deal means a switch from Arvato in the UK and Ireland.

  • a 19-year-old male attending The University of Texas at Austin.
  • Facebook is something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can't really leave.
  • used by us mainly for its group functionality

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  • The rules are changing. Facebook has now decreed that brands need to pay to get visibility, even when it comes to reaching people who opt in to follow those brands. With Twitter, Instagram, and other social platforms, the only way to ensure wide reach is to support strong creative with paid media. (See how many of Twitter's most engaging tweets of 2014 were paid posts right here.)
  • With each month, there are fewer marketing success stories centered around earned and owned media unless without paid media support
  • 2) Default social activity shifts from public to private. Social media usage keeps skyrocketing. Yet much of the growth is coming from private social activity, where people are sending messages and multimedia directly to select individuals or groups of friends, rather than sharing everything publicly.

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  • Snapchat Stories add Snaps together to create a narrative. When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new. Your Story always plays forward, because it makes sense to share moments in the order you experience them.


    Your Story never ends and it’s always changing. The end of your Story today is the beginning of your Story tomorrow. And each Snap in your Story includes a list of everyone who views it.


  • apps and services like Instagram or Facebook impose a kind of psychological and/or emotional pressure, for the simple reason that they involve a kind of public performance, and one that (theoretically at least) remains online forever and is searchable.
  • the user interface is almost actively hostile to older users who are more comfortable with services like Facebook and Twitter.
  • One of the challenges that Snapchat has to deal with is how to marry its ephemerality with the needs of the corporate partners and brands who want to reach its users: if your messages are designed to disappear, how do you handle advertising?

  • "But what they didn't know was that I was equally upset and I was also a victim of this whole thing."

  • younger viewers are watching less traditional television than in the past, but they’re consuming more overall video content. For instance, while the daily time spent with the TV screen for U.S. viewers 18-34 has decreased 10 minutes since Q2 2012, daily digital video consumption among that same demo has increased 16 minutes over that time period.
  • Overall, the recent Cross-Platform report found that American adults watched more than four-and-a-half hours of live television per day in Q2 2014 and about a half-hour of time-shifted content. That stands as evidence that television itself still boasts high penetration rates.

  • media consumption among the younger 18-34 demo has grown 4% overall year-over-year
  • We’re seeing year over year overall growth in digital use of 16% among persons 18-34, with 53% growth in digital video viewing. Yet, it’s not just a young versus older story. This impressive growth in digital is even more marked among 35-49 year olds and among 50-64 year olds.

  • From what we've seen, brands that are struggling with content creation are those not fully committing to the concept; content marketing is really an all-in proposition. Some marketerse aren't completely in touch with their audience, so they can be tone-deaf. These marketers push content with the intent of making a sale, not helping their target audience with material that's actually useful. Others have a haphazard approach, stopping and starting their content efforts at random intervals. It's hard to succeed this way, since consistency is the key to building up a following.

  • A Twitter advertising technique is perturbing people. Promoted brands like MasterCard and IFC are appearing in the list of accounts some users follow, even if they don’t actually follow them.
  • the public has only just now cottoned onto it thanks to actor William Shatner (of Star Trek fame). Shatner brought attention to it after he saw that “MasterCard” appeared in his following list despite the fact that he didn’t follow it. He did a little investigation and discovered that the same promoted account appeared on Dwayne Johnson’s follower list, looking a little out of place given “The Rock” only followed one other account.

  • Based on the various messaging and social networks charted for us by BI Intelligence, messaging apps added users faster than the social networks over the last two years, and will probably eclipse social networks by early 2015.

  • mobile usage continues to rise, hitting 16 million monthly in the last quarter, with 12 million hitting the service daily. Those numbers are up 23% and 28% respectively over last year.
  • Mobile ad revenue was Facebook’s saving grace last quarter, which now accounts for over 65% of the company’s advertising total.
  • 16 million monthly mobile users
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