Locke builds a bridge to potential customers by writing brief blog essays that don't relate directly to his books (or to him) and publishing them on his website. Each essay employs a theme, however, that is associated with one of his novels, and he includes a true story about a person of note.
He then heads to Twitter, where he finds that famous person's hashtag, then tracks down several hundred of that person's Twitter followers. He writes a tweet about his essay, including the link to his site (or directly to an e-book), including his own hashtag -- and @s the tweet out to those several hundred people. It immediately goes viral. This method is easily tailored to the task of driving new customers to enterprise content.
Odd years. Next: 24 July-2nd August 2015
Free ecards and party planning tools.
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