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in list: Twitter

  • In its Twitter Update 2011 report, Pew Internet found that 13 percent of online adults now use Twitter, compared with just 8 percent of those polled for a similar study last November.


    Among those on Twitter, 95 percent own a cell phone, and half of them access the site via their mobile device, noted Pew.

in list: Research

  • recent findings from a longitudinal study of high school-age students challenges these notions, suggesting that youth who pursue their interests online are more likely to be engaged in civic issues.
  • The study found that spending time in online communities appears to promote engagement with broader society.
  • It also found that youth are not simply participating in online political discussions that become simply echo chambers that fail to expose them to diverse perspectives. Only 5% of youth reported that they were exposed only to political views they agreed with online. More damning, perhaps - 34% said they didn't encounter any political perspectives online at all.

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  • Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet (Internet) use by 2015.
  • global 3G penetration is expected to hit 21% this year. In Japan, where the U.S. looks to find its mobile roadmap for the future, 96% of mobile subscribers already have 3G coverage. In Western Europe, the penetration is around 54%, just slightly above 46% in the U.S. In developing and/or economically depressed areas, including the Middle East, Africa, parts of Asia, Eastern Europe and South America, 3G penetration is still in the single digits. Morgan Stanley identifies 3G access as a key point in the success of the mobile web.
    • Other Stats of Interest

      • 48% of all Internet users come from just five countries (Brazil, Russia, China, India and the U.S.).
      • Video () accounts for 69% of mobile data traffic.
      • Facebook is the single largest repository for user-generated content such as pics, videos, links and comments.
      • Apple and Android () platforms are gaining in the mobile OS market, while Windows Mobile, RIM and Palm decline.
      • More and more, we are expecting to have access to our “stuff,” i.e. music, documents and applications, in the cloud.
      • The overlap between mobile users and social web users continues to grow; more and more users are accessing the social web from a mobile device.
      • If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users.
      • Games are bigger than any other app category — both for the social web and for mobile devices.
      • Real-time technology and location-based services are expected to drive mobile retail.
      • Online ad sales are growing, but virtual goods, premium content and other models are big business, especially for the mobile web.
      • The average iPhone user only spends 45% of his on-device time making voice calls.

in list: Social Media

  • According to a new study from the Babson Survey Research Group, more than 80 percent of professors have at least one account with either Facebook, Twitter, YouTube, Skype, LinkedIn, MySpace, Flickr, Slideshare, or Google Wave. Nearly 60 percent kept accounts with more than one, and a quarter used at least four. A majority, 52 percent, said they used at least one of them as a teaching tool.
  • The survey was a collaboration between Babson Survey Research Group, New Marketing Labs, and Pearson. The survey polled 939 professors from 2 and 4-year colleges and universities around the country. Most said they teach in undergraduate programs, and more than a third reported teaching online or blended courses.
  • The study found that social media use is highest for humanities and social sciences teachers, and that long-tenured professors don’t shy away from social media any more than their younger colleagues.

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in list: Research

  • (92%) use multiple platforms to get news on a typical day,
  • Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day.
  • Six in ten Americans (59%) get news from a combination of online and offline sources on a typical day, and the internet is now the third most popular news platform, behind local television news and na

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in list: Research

  • 61% of Americans now get some of their news online, though local TV stations are still the most popular means of finding out about the news. Local print newspapers still reach 50% of Americans and 17% read the print versions of national papers like the New York Times or USA Today.
  • 38% of Americans still rely solely on offline sources for their daily news, only 2% of adults in the U.S. get their news exclusively from online sources.
  • majority of news consumers in the U.S. (59%) now get their news from a combination of online and offline sources.

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