""Very small organisations that publish once or twice quarterly don't need to have Chartbeat on their site," Nagle said, "because that tool is for analysing traffic patterns and behaviour on a site in real time, so it's not going to help you make any editorial decisions necessarily if you're just publishing only every so often.""
"Christensen's team comprises two people who focus on Facebook, an Instagram expert, three social strategists for Twitter, Tumblr and Vine, and a person who overseas emerging apps, such as Line, Weibo, Tango and Viber."
But by telling people the progress of something , you make it more compelling. Flowing information onto our digital platforms, and repositioning ourselves to be a part of people's day earlier, gives us a better chance of reflecting their interests in our print pages.
So the liveblog is important - it tells people what's happening, it gives the team staffing it their own identities, and it allows conversations. But it's also an enabler to us changing the way we think, and way the work.
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