"I have asked a "PR colleague" to blog a response to this sharing his experiences of journalists and our many failings. I won't only be sharing PR horror stories - I am lucky to deal with a handful of very capable PR folks, and will share some of their secrets. I asked for input from both journos and PR people, and those who've done both jobs, using the hashtags #prstories and #journostories and am very grateful to my colleagues across the spectrum for their suggestions.
Despite the disclaimer, I want to place it on record that PR people contribute at least five points daily on my stress-o-meter out of 10 every day. Many are sloppy, inept, disorganised, pushy in all the wrong ways and vastly unprofessional.
So here you are: some ideas for PRs who want to do their jobs well, from a news editor and with input from other journalists
"Winners of inaugural GuardianWitness Awards announced
28,000 people from all continents, including Antarctica, have sent in over 60,000 photos, videos and stories since April 2013"
"We are joined by Martin Bryant who is Editor in Chief at technology news publication The Next Web, which closely tracks the latest developments online, from giants like Google and Facebook to the latest emerging startups. He's seen the future, and it's now. Will he scare the living daylights out of us, or give us some solace that we are in the grip of robot hype and the reality of Robots being our overlords is some time off yet?
"f you make quality the mark of your journalism, then that journalism will find a market. Too much has been lost underestimating the intelligence of the reader"
"Social journalism is a direct response to a revolution in the means of production. Not so long ago, you needed a printing press or satellite dish to ‘make’ news. Today, all you need is a smart phone and a social network. In an age where everyone is telling a story, social journalists help us find the people worth listening to and rescue their stories from an ocean of noise."
"We believe the prime value of journalism is that it imposes transparency, and thus accountability, on those who wield the greatest governmental and corporate power. Our journalists will be not only permitted, but encouraged, to pursue stories without regard to whom they might alienate."
"Up to a few videos are published each day, making use of the short-video feature launched by the platform last year. The Instafax videos range from 'headline packages' – sharing a few clips of video for the big news stories that day, with text detailing the stories featured – to the entire 15-seconds being dedicated to a particular news story or more light-hearted feature. Examples of those can be found below.
"Earlier this week I took part in a panel event at City University in London. The discussion was around new ways of doing journalism chaired by Professor George Brock.
The other panelists were ex-Observer editor Andrew Jaspan, founder and CEO of The Conversation, a site publishing news and commentary by academic experts; Luke Lewis, editor of the UK edition of Buzzfeed.com and Anette Novak, ex-editor and CEO of Sweden’s Interactive Institute, which experiments with interaction design and data visualisation. The following is the talk I gave in the introduction for the event which finished with this video."
"The course is led by professor Richard Sambrook who explains more in the official press release and on the video below.
He says: “Over five weeks, the course will build on that expertise and experience to offer insight and practical skills for all those interested in community and hyper local journalism. The course combines practical skills in setting up a community website, identifying and building an audience, creating content, establishing a workflow to sustain a site, managing an online community, media law and ethics, with a broader understanding of this new sector, how it has developed and the experience of those operating community sites.”"
"'d like you to meet delve - it's a web video channel I'm building for people who want to take their learning seriously. It's not a course, or a qualification, and it's not for people who want to study something particular. It's for people who love learning for the sake of learning, who want to feed their mind the most beautiful and unexpected feasts. Right now I'm testing it out on Tumblr and Medium."
"Working alone means Brian has to be his own publisher — an area in which he says he sometimes gets “pushback from fellow journalists.” Brian manages sales and relationships with advertisers, almost all of which are involved in the topics he covers. The publisher side of the job means he sometimes has to explain to disappointed sponsors why their buys never guarantee coverage. He also says he discloses relationships when he needs to refer to an advertiser — as was the case in a story this week that quoted the co-founder of a threat intelligence firm. "
"Reaching the $50,000 threshold will trigger something else as well — the site’s first journalism project. Stites proposes asking the co-op’s members for ideas about a significant piece of enterprise reporting. Those ideas will be put up for a vote, and a freelance journalist will undertake the winning assignment, all the while soliciting the community for suggestions, documents, and the like."
"With the success of documentaries like “The Cove” and “Blackfish,” and with Rolling Stone’s much-talked-about report on factory farming, it seems like an auspicious time for serious animal-themed journalism – which is exactly what Lauerman promises."
"Those familiar with the work of Clayton Christensen will recognize what this means: among the group of challenging alternatives probably lies the future of the industry. While it may be to early to pick a winner, some contenders are taking their disruptive role in the business very seriously. "
"In addition to the funds contributed by members, McAlister said potential sources of revenue include allowing advertisers or media companies to sponsor a piece of journalism, or to contribute money towards the pool of financing — as well as potential licensing fees for finished pieces. The one thing Contributoria plans to avoid is advertising, since McAlister said that would make the site less appealing for members.
"The project has enormous potential to draw in writers and reporters who are exhausted writing for free and/or having their articles shredded by editors at news organizations. By combining crowdsourcing and writing, while simultaneously ensuring that writers are paid fees for the production of their content, Contributoria might just change the landscape of journalism away from an editor-driven model."
"To use a somewhat crude analogy, Contributoria is something like a cross between Kickstarter, Blottr, Medium and Wikipedia, with members able to back proposals prior to them being written – so essentially only the most popular ones progress to publication."
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