"if visual socially-shareable content drives hits… if analytics shape our decisions, then how does the local council budget report compete for and hold attention?"
"Ratter will not be the place for reports on local council proceedings, recipes of the week, or prep football highlights. The directive he gives his local editors is simple: “The specific goal I told them was to alienate the local readership as much as possible,” Daulerio said. “Their version of L.A., or San Francisco, and hopefully New York, is supposed to be one that is inclusive with a national audience, and completely ignore the people that live there.”"
the secondary result of London24.com is that we’ve connected tens of thousands of Londoners with their local newspaper Web site. Digital audiences to our London-based newspaper companion Web sites have grown by an average of 65% since the introduction of London24.com
But by telling people the progress of something , you make it more compelling. Flowing information onto our digital platforms, and repositioning ourselves to be a part of people's day earlier, gives us a better chance of reflecting their interests in our print pages.
So the liveblog is important - it tells people what's happening, it gives the team staffing it their own identities, and it allows conversations. But it's also an enabler to us changing the way we think, and way the work.
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