"bringing together the audience-insight and customer-data teams together, centralizing them in order to drive more relevance in advertising and in editorial, and so turn readers into paying subscribers.
the secondary result of London24.com is that we’ve connected tens of thousands of Londoners with their local newspaper Web site. Digital audiences to our London-based newspaper companion Web sites have grown by an average of 65% since the introduction of London24.com
But by telling people the progress of something , you make it more compelling. Flowing information onto our digital platforms, and repositioning ourselves to be a part of people's day earlier, gives us a better chance of reflecting their interests in our print pages.
So the liveblog is important - it tells people what's happening, it gives the team staffing it their own identities, and it allows conversations. But it's also an enabler to us changing the way we think, and way the work.
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