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sarah hartley's Library tagged Mobile   View Popular, Search in Google

01 Dec 13

"Students from Asian College of Journalism (ACJ), Chennai; California State University-Northridge, US; University of Newcastle, UK; and National Chung Cheng University, Taiwan, created, modified and published news content on the go, taking journalism to a new level by opening up avenues for deeper engagement through multimedia story-telling.

The main aim of the initiative was to transcend the age old newsroom setup and show that a newsroom can ‘pop up’ wherever news happens.

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  • in some regions, such as many parts of Africa, users are leapfrogging the Web altogether and going straight to mobile.

      

    Although many newsroom leaders believe a “mobile, too” approach—a focus on mobile in addition to other platforms—will be enough, that mentality is shortsighted, Bergman said in a recent Poynter Online chat.

  • Looking at specific types of mobile news consumption, six in 10 large city and suburban residents use mobile devices to find a local restaurant, compared with half or fewer residents of small cities/towns or rural areas.  Those living in the suburbs are most likely to use mobile devices to get coupons or discounts for local stores, while large city residents are most likely to use their mobile devices to get information on local traffic or transportation.

  • The other notable growth area, location based mobile advertising, also offers a different slant on the typical “check in” service which Gowalla et al tend to specialise in. Borrell forerecasts this space will increase 66% in the US during 2012 (Slide 22).

     

    The most high profile example of this service in the UK is O2 More, which triggers advertising or deals when a user passes through certain locations – offering a clear financial incentive for sharing your location.

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