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Venkatraman Dhamodaran

Venkatraman Dhamodaran's Public Library

05 Apr 14

"Country Specific Domains

This is less of a tactic, and more of a “must do,” and is therefore my exception to multiple domains. It’s an exception because all of the problems above do not apply when you get into other countries. In fact, in order to have the best results in international SEO, you’ll need to have a country specific TLD (or top level domain). For example, if you’re doing business in England, you will have a hard time ranking without a .co.uk domain. You can still rank without a country level TLD, but it’s an uphill battle. And by uphill, I mean Rocky Mountains-type uphill."

  • Country Specific Domains

     

    This is less of a tactic, and more of a “must do,” and is therefore my exception to multiple domains. It’s an exception because all of the problems above do not apply when you get into other countries. In fact, in order to have the best results in international SEO, you’ll need to have a country specific TLD (or top level domain). For example, if you’re doing business in England, you will have a hard time ranking without a .co.uk domain. You can still rank without a country level TLD, but it’s an uphill battle. And by uphill, I mean Rocky Mountains-type uphill.

  • Using subdomains (e.g., france.yourdomain.com) is another option, though this is the least beneficial method of using domain names for international SEO. Google made a change a couple years back to treat results from all subdomains as part of the root domain instead of as if they were from separate domains.
  • Subdirectories

     

    Instead of using a different domain per country, you might consider domain directories for some of the countries that you aren't actively marketing in (e.g., yourdomain.com/in/ for India).

     

    This can be beneficial for smaller companies that don't have a huge website and a large number of inbound links. You can then benefit by having a larger link profile for your root domain, while still making a clear distinction between locations and languages. This doesn't benefit you as much as separate TLDs on the one hand, but the benefit of and overall larger amount of links may outweigh this.

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