"You’re probably aware of the benefits of A/B testing in activities like email campaigns, but did you know that you can also have your PPC cake and eat it too with the Google AdWords A/B testing tool?
Formally known as AdWords Campaign Experiments, or ACE, this tool is one of the most sure-fire ways to improve key metrics like click throughs and and conversion rates.
By using the ACE tool to run your A/B tests, you’re putting yourself in a win-win situation where you can test even the most radical ideas in a low-risk environment."
"When retina displays hit the market, web design experts and web developers gasped at the thought of having to deal with a new resolution.
From a web design standpoint, it was a nightmare. Responsive design dealt with content for different screen sizes and device widths, but pixel ratios were a whole new ball game. Now Apple is releasing iMacs with 5K displays and a lot of web designers are sweating at the thought of scaling everything up once again."
"You make thousands of decisions every day — from what to eat for breakfast to which job offer to take.
And you might think you approach all those decisions rationally.
Yet research suggests there are a huge number of cognitive stumbling blocks that can affect our behavior, preventing us from acting in our own best interests."
"Critical thinking is a critical skill for young workers these days.
What that means, though-and how to measure it-is less clear. Employers complain that colleges are not producing graduates who can solve problems and connect the dots on complex issues, but bosses stumble when pressed to describe exactly what skills make critical thinkers. That leaves job seekers wondering what employers really want and, once on the job, unsure of whether they're supposed to follow the rules or break them."
"Any bar worth its rimming salt should be stocked with at least a couple of bottles of bitters. Sure, you can make a cocktail without them, but you can also roast a chicken without salt or pepper. Like these everyday seasonings, cocktail bitters add flavor and depth to almost any beverage, and making your own allows you to put a unique stamp on every cocktail you serve."
"Once a source—an online resource, an “expert”, and so on—demonstrates trustworthiness time and time again, add it to your list of vetted sources. This method isn’t always bulletproof (then again, you’ll want to avoid any methods branded as “bulletproof”), since you could misidentify a source or the source might build a reputation only to “sell out.” But in a world of endless information, you have to trust something. Continuously refine your list, adding the ones that prove themselves and throwing out the ones that lose their credibility."
"You never know whether you'll have to jump on a plane for a last-minute meeting, so it's best to be prepared with a go-bag of essentials. Instead of packing and unpacking your toiletries over and over again, while chasing around the apartment unplugging cables, have a bag with TSA-friendly 3.4-ounce bottles of toiletries, as well as an extra set of cables and chargers for your devices at the ready. "
"“Business casual” is one of those terms that’s been used for decades but is just as elusive as ever. In some cases it could mean wearing a bright-colored polo shirt; in others, it could mean wearing a neutral-colored button-down and a sports jacket."
Absolute positioning is weird.
"One of the most delightful parts of user testing is watching users do things in a completely different way to how you thought they would. As designer Marcin Treder advised in Interaction Design Best Practices, “never underestimate the path of least resistance”.
User behavior should surprise you. These are the sorts of findings that you test users for in the first place. It means that your testing was well worth the effort."
"This simple chocolate cake gets its deep chocolate flavor from the addition of espresso powder. More espresso powder is added to the chocolate frosting to give it a light, yet distinct, coffee flavor. And the whole thing’s easy to assemble, making this an ideal recipe for a novice baker who wants to make a special birthday cake. "
"So you want to learn programming. Maybe you have asked your developer friends for recommendations and get different answers. They explained with terms that you don’t understand (what is object-oriented?!). To help you to pick your first programming language to learn, here is an easy-to-understand infographic that recommends the best option, depending on your purpose and interest. Details such as learning difficulty, popularity, and average salary for each computer programming language are provided too."
"It’s that time again to get learning! Well, in this industry, that time is always I suppose. This is the fourth of such posts I’ve put together and this might be the best one yet."