"Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue — 56% of marketers plan to increase their email marketing budgets this year, which makes email the leading source of marketing investments."
"while more than 50 percent of retailers plan to increase their email volume either slightly or significantly this Christmas-shopping season, just 21 percent have invested in segmenting technology in the last year, according to a survey by Bronto Software."
"Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail than social media. That’s the conclusion of a Forrester study released Tuesday, which examined 77,000 online transactions made between April 1 and April 14. The study found that less than 1% of them could be traced back to social networks like Facebook or Pinterest."
Mobile devices currently claim 16% of overall email client market share, with 85% of mobile email opens occurring on an Apple iOS device.
A study from the Chief Marketing Officer (CMO) Council and social technology business Lithium reveals a disconnect between what senior marketers think consumers want from social media, and the reality.
Most of the students (57%) agreed that email is good for business communication. Others pointed out that an email address is required for many sites, and that social media and email pair well together to cover informal and formal communication needs.
Click in to find related links.