"There are several tactics that have helped to maintain these open rates over time, along with some tweaks and adjustments that have worked well to keep them high over the past few months. Let’s dive in to what has worked…"
"Most of the $690 million Obama raised online came from fundraising e-mails. During the campaign, Obama’s staff wouldn’t answer questions about them or the alchemy that made them so successful. Now, with the election over, they’re opening the black box."
Sounds odd? However the delivery rate goes up if you send more email. I noticed that companies sending very regular email have higher delivery rates than those that send infrequently.
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