This is interesting. I've published a few items on LinkedIn out of curiosity, and I could see some benefit in terms of getting likes/comments and potential getting your LinkedIn profile in front of some secondary connections based on those. On the other hand, I have seen a lot, and I mean a lot, of people "publishing" nothing more than marketing pieces on LinkedIn. That really does create a platform that doesn't prove anything about your level of expertise. If someone wants to know about my level of expertise, I would much rather they come check out what I write on my own site, rather than seeing my stuff mixed in with 100s of other peoples marketing messages.
What has your experience with publishing on LinkedIn been?
"Years from now, when telling my future grandchildren about 2015, I will speak at length about the treachery, fibs, toxic scoops, deceits, tall tales, viral hoaxes, half-truths, tomfoolery, unverified junk and fake news."
Sadly, I've seen most of the fake stories listed in this article shared over and over again by people on Facebook and Twitter. People who should know better, but just don't think. How many of them have you seen?
"I don’t think Twitter can convince bloggers to pay for sharing data directly. But what if Twitter announces – and I’m telling you right now to expect this – that sharing counts are only available on the Twitter Analytics dashboard? In truth, the data available there is already pretty sweet, and if Twitter put sharing data exclusively in that dashboard, what will happen? A LOT MORE people will log on to that dashboard, slavishly scanning the numbers for their daily dose of social proof."
This wouldn't surprise me either. I'm not thrilled that Twitter eliminated share counts on my own, and other, sites, but I also understand that Twitter will do what's best for Twitter, not necessarily me.
Getting more people to their site, and viewing their ads, is in their interest, but they will have to weight that against ticking of their own user base. I don't think this will impact that much though. Most of the Twitter users I know don't really care that much, it's website owners who care, and it's not like we're going to stop using Twitter over it.
"Although some people share company news and social media posts on their own, most do not. LinkedIn did a recent study and concluded that only 2 perecent of employees post company messages and campaigns on social media. Which leaves a staggering number of employees who are not posting.
Choir, a new social media tool, is tackling this issue by providing employers with the ability to post on your behalf on social networks like Facebook, Twitter and LinkedIn. Employees need to give their permission first through a permission request email, but once that is done, your company could post from your accounts at will."
Yeah, no. I don't think so. The problem is not so much that I don't ever want to promote the organization I work for on my social network profiles, because I've shared many an article and announcement on my profiles that I think the people who follow me would be interested in, but that' the thing. Those followers are my audience as an individual, and I want to be able to actually decide on a case by case basis whether to post anything put out by my company, not have them decide for me.
"Networking is of course important when you are looking to expand your career horizons. Shaking hands, putting your foot in doors and making contacts are great ways to make sure that potential employers already know who you are before you send in that all-important job application.
However, in 2015, an avenue of networking that is becoming more and more important in the professional strata is that of the social sort. Whilst it’s true that many people see social networks as a source of frivolous timewasting, more and more employers are looking to them to suss out or to head-hunt potential new employees.
This is not to say that online activity is set to replace the traditional methods of searching for employment, rather that it can be used as a way to complement the more tried and tested avenues.
If you want to be taken seriously as a professional person then you need to find ways of leveraging social media to your advantage. And there is definitely a right and a wrong way to do it.
We have decided therefore, out of the goodness of our hearts, to provide you with our guide on how to compliment your career using social media."
Not anything earth-shattering here to those of us who have viewed social networks as a way to show your value to potential employers for years, but if you haven't spent much time thinking about how to put your best foot forward using social media, this is a good place to start!
Some interesting thoughts on how to thank people for sharing your blog posts or other content without sounding trite. I may have to start coming up with more creative ways to thank the people who share things I write.
What's the best "thank you" you've gotten from social media?
"Over the last ten years, social media has become part of the fabric of our lives. The use of social network sites has become as routine as using a cell phone or email. Social media is used in all aspects of our lives, whether in communications or information seeking, on personal or business affairs."
Wow, we really have reached a point where not using any social media just makes you out of touch with society. If that's what you're looking for, OK, but don't pretend it's just a fad, even if some individual social networks might be.
Neville does a good job of identifying some of the shortcomings of Facebook's new Notes update in terms of thinking about using it for "blog" posts.
It's nice that he went and shared those so I didn't have to spend time finding them myself. ;-)
Do you plan on making use of Facebook Notes?
This is a great story, and a great example of what I keep telling people about social media. Yes, it can be a source of stupidity, if you're not following people you actually care about, or are providing interesting ideas. But it can also be a great way to keep in contact with people you do care about, or even find people from the past who you care about and have lost touch with.
As a person who lives far away from some of my favorite people on the planet, I love being able to see what they're up to, how their kids are growing, and so on. I also love being able to learn from some great minds, and read what they are sharing.
Social media has great personal, and professional, value to me. Value that far outweighs some of the downsides.
It's coming, the tipping point where running a for-profit website based on advertising revenue is unsustainable, and I agree, publishers have only themselves to blame. The advertising, click-bait, crap that passes for news today is beyond annoying.
But what will be left? A few big players and a bunch of folks who do it for the love of writing, sharing, connecting, etc. That might be about it.
I can't imagine anything that condemns the current state of corporate intranets than LinkedIn thinking they could do a better job of connecting coworkers with each other from the outside than companies do internally. Then again, in many cases they probably can!
How would you feel if your employer asked you to "spread the word" on your personal social media profiles? Would you do it happily? Would you consider it? Would you refuse?
I firmly believe the answer to that question depends on two things.
One, if you don't believe in your company and what they do, I'd be willing to bet you would not like the idea of sharing their message with your social connections.
Two, if you've had an online presence, or "brand" if you will, for awhile I think you'd likewise be less likely to want to share their message. Not because you don't believe it, but because you are thinking more about how it appears to the people who follow you.
Now if both of those things are true, just forget it, unless they tell you it's required, in which case maybe a new job is in order.
Personally, I do occasionally share some Nuix-related stuff, especially when it involves the training classes I'm teaching. I see no conflict there. I don't share everything though, because I don't want my personal sites, or personal social media profiles to become nothing more than a corporate mouthpieces. It's still me here at the end of the day. Heck, I've changed companies 4 times since starting a blog, that history means something more than all that.
Can't say enough about the importance of considering your personal brand when it comes to social networks, blogs, and other online presence. There simply is no excuse these days for not networking, connecting with folks in your industry and using these tools in some way to show off your knowledge and skills. It absolutely helps you stand out when a recruiter or potential employer can look back at years worth of posts and gain insight into how you think how you solve problems, how you interact with others that they can't get in an interview with other candidates.
Of course, that also assumes you're not ruining your brand on social media too, but you know better than that, right?
-- This is interesting for anyone who manages more than one Twitter account.
I've often said to those who complain that social networks are full of noise and stupidity, that they are the ones doing it wrong. Try following different people!