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Ulrike Langer

Ulrike Langer 's Public Library

  • How do you see the home services market developing over the next 18 months? Are you keeping your eye on anything specific that could alter the dynamics of the market?
     The home services market has traditionally been guided by lead generation, and that’s where pros are paying some kind of fee — advertising, listing, a fee to get connected to a potential customer. I believe the shift that is occurring is one toward more of a transaction-based model. That’s where we see it happening. It’s all about job generation. That’s where we’ve been focused; we don’t get paid unless a pro actually gets a client, completes the work for that client and then gets paid by that client.
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