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Jose Luis Samano

Jose Luis Samano's Public Library

  • The code allocator, called Space, will cut man hours and work in OOH ad trading and planning
  • Ocean Outdoor
  • The trading system enables brands to buy OOH advertising by number of ‘impacts’

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  • The number of digital screens will increase significantly
  • widespread implementation of Wi-Fi hotspots are replacing phone booths on street corners, all supported by advertising revenue via large digital screens
  • There will be new developments in hyper-targeting.

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  • Grupo IMU lanzó el “Premio a la Creatividad IMU 2015”, con el objetivo de impulsar y premiar el talento de los anunciantes involucrados en las campañas publicitarias exhibidas durante este año en parabuses y columnas de la Ciudad de México
  • Los ganadores de los primeros lugares fueron las campañas del Palacio de Hierro, iPhone y Oh Pomp
  • Premio a la Creatividad IMU 2015

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