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Jose Luis Samano

Jose Luis Samano's Public Library

Aug 22, 16

"This will be made possible via their supply side platform SmartBrics which is already used to deliver epos driven, contextual messaging on Tesco’s in-store advertising screens"

  • It is measurable
  • The right message at the right time to the right target group

  • digital place-based networks (DPNs) are screens placed in venues such as movie theaters, malls, and taxis
  • digital billboards & signage (DBBs) are typically placed near heavy traffic locations like highways

  • US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week
  • Based on first-half pacing this year, US DOOH advertising revenues are projected to rise another 8.7% in 2016, while consumer DOOH exposure is expected to grow at an accelerated 5.3%, the fastest growth rate since 2011
  • PQ Media defines DOOH by two broad media platforms – digital place-based networks (DPNs) and digital billboards & signage (DBBs)

  • signal masts that are offset so that the type of shelter (bus, sightseeing line, taxi, airport shuttle) and the waiting time for the next service can be read from a distance
  • USB ports for mobile phone charging
  • 100 roofs fitted with solar panels (helping to save energy) and 50 with greenery planted on them

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  • Both Clear Channel and JCDecaux have what are effectively digital content management systems.
  • titled play IQ and SmartCONTENT, respectively
  • This means that creative can be targeted according to weather conditions, time, location, or based on live data feeds

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  • announces the launch of its London based digital creative hub ‘JCDecaux Dynamic’ with the appointment of BBH’s Alex Matthews and Rick Burgess.

    JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and innovative creative.

  • provide new ways for brands to engage their target audience

  • proprietary content management system (CMS) for digital out-of-home
  • The platform targets by weather, time and location as well as custom data feeds and provides a social media moderation tool. The new system complements JCDecaux’s media planning and buying platform SmartBRICS which allows audience targeting, optimisation and planning of outdoor campaigns.
Aug 14, 16

"presencia en 15 ciudades y más de 10,000 caras publicitarias"

  • presencia en 15 ciudades y más de 10,000 caras publicitarias
  • Hoy, el grupo garantiza una presencia en todos los estados con mas de 4300 caras de grandes formatos ofreciendo una cobertura única de mas de 350 ciudades

  • En América Latina, JCDecaux se consolida como el líder de la comunicación exterior con más de 76.000 caras publicitarias en 12 países
  • Valores
  • mantenimiento impecable

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  • JCDecaux UK joins IAB
  • joined the digital advertising trade body to highlight its digital ambitions, and to join the debate around the transformation of OOH advertising into a digital advertising medium
  • By 2017, we will have hit the tipping point with more than 50% of our revenues coming from our digital based media

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