"In Cognitive CoachingSM, the person being coached, not the coach, evaluates what is good or poor, appropriate or inappropriate, effective or ineffective about his/her work. This is a powerful approach to enhancing performance and building learning organizations. It is not conventional evaluation or performance appraisal.
Cognitive Coachingsm is based on the following four major assumptions:
Thought and perception produce all behavior.
Teaching is constant and decision-making.
To learn something new requires engagement and alteration in thought.
Humans continue to grow cognitively."