Skip to main content

Hossam el-Hamalawy's Library tagged advertisement   View Popular, Search in Google

Oct 14, 13

The study posits that repetition of brand names is essential in imprinting them in our consciousness
"Particularly for novel brands, excessive exposure and repetition is necessary to establish the brand name in the first place," wrote the authors.
"Remember your initial irritation upon encountering the names Yahoo, Google and Wikipedia for the first time; now they are imprinted in your brain."

  • Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record
1 - 20 of 25 Next ›
20 items/page

Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »

Join Diigo