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The study posits that repetition of brand names is essential in imprinting them in our consciousness
"Particularly for novel brands, excessive exposure and repetition is necessary to establish the brand name in the first place," wrote the authors.
"Remember your initial irritation upon encountering the names Yahoo, Google and Wikipedia for the first time; now they are imprinted in your brain."
Three out of five social network visitors said they don't pay attention to the ads
Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record
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