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Hossam el-Hamalawy's Library tagged Capitalism   View Popular, Search in Google

14 Oct 13

The study posits that repetition of brand names is essential in imprinting them in our consciousness
"Particularly for novel brands, excessive exposure and repetition is necessary to establish the brand name in the first place," wrote the authors.
"Remember your initial irritation upon encountering the names Yahoo, Google and Wikipedia for the first time; now they are imprinted in your brain."

02 Oct 13

Apple Inc.’s $147 billion cash hoard now counts for nearly 10% of all corporate cash held by nonfinancial companies, according to an analysis by Moody’s.
U.S. nonfinancial companies held $1.48 trillion in cash as of June 30, according to Moody’s review of the more than 1,000 companies it rates. Cash stockpiles have grown by about 2% from $1.45 trillion at the end of last year, and up 81% from $820 billion at the end of 2006.

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