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Werner Trotter

Werner Trotter's Public Library

  • The beautiful part of SEO is that, once completed, these efforts can have ongoing and compounding benefits for months or years to come.
  • The existing parts of the site have been optimized. The processes for content creation are now efficient and up to SEO standards. That immense task-list of SEO to-dos is now a stable, manageable group of regularly addressed items.
  • At Moz, for example, we know that the path to conversion can be long and winding.

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  • Aber gleich, ob die Sprachversionen in Unterverzeichnissen liegen oder auf eigenen Domains

  • How do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience.
  • If you are developing content (blog posts, podcasts, videos, etc.) in order to get more visibility in search, then you'll want to create content that's based on keyword phrases that people are searching for.
  • First, you can create great pieces of content with only your readers in mind. Once you've created your content, you can go back, find the keyword phrases that fit best, and optimize that content accordingly using the webpage optimization steps I've listed above.

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  • I like to use paid search as a remarketing tactic. We capture traffic from all corners of the web, and then when those people are ready to buy (using those money keywords), we use highly targeted paid ads to snag their business.
  • It's SEO (search engine optimization), not GO (Google optimization).
  • Yelp is a search engine. Facebook is a search engine. Twitter is a search engine. Amazon is a search engine. Quora is a search engine. Pinterest is a search engine. YouTube is a search engine. See where I'm going?

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  • Red Bull Media House is a multi-platform media company with a focus on sports, culture, and lifestyle. As an umbrella brand, we offer a wide range of premium media products and compelling content across media channels as diverse as TV, mobile, digital, audio, and print, with core media offerings that appeal to a global audience.

  • Macht man sich den Unterschied zwischen Kundengewinnung und Kundenbindung klar, wird deutlicher, was gemeint ist. M

  • Das neue Modell heißt „Priv “ und stellt Sicherheits- und Privacy-Features in den Vordergrund. Gemeinsam mit Google habe man daran gearbeitet, die Sicherheit von BlackBerry und die Produktivität von Android zu vereinen, erklärt der Konzernchef.

  • Schließlich gab es Corporate Publishing schon immer. Und doch zeigt sich auch im Fall von "Journey", wie rasant sich die Markenkommunikation insgesamt verändert. Content Marketing war lange nicht viel mehr als nur ein Schlagwort.
  • Consumer Involvement ist alles in einem Zeitalter beispielloser Informationsüberflutung.

  • Since cavemen were drawing on walls to sell sticks, content has been fundamentally transforming business. But now more than ever content is disrupting the traditional marketing approach. Why? Because consumers are in complete control of what they want to engage in. Twenty-five years ago big brands controlled the message through advertising and big media companies controlled the airwaves and printing factories.
  • To break through the clutter, brands need to tell remarkable stories that are worth listening to…and they are becoming the media in the process.

  • “To be honest, we needed something that marketing and PR professionals could show to their bosses and get their buy-in for the practice of content marketing (I mean real buy-in, not just dabbling in the practice),”
  • to be that spark of change that is needed for brands to see the potential in building their own audiences.
  • We are already hearing reports from many companies that have had their entire marketing and PR departments view the documentary together.”

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  • »Electronic Beats« gilt als eines der anspruchsvollsten Musikmagazine Deutschlands.
  • Die Deutsche Telekom finanziert seit 13 Jahren das Marketing-Programm Electronic Beats. Es basiert auf der Annahme innerhalb des Konzerns, dass Musik besonders gut zu den Produkten und der Marke passt.
  • Zum Programm gehören Konzerte und Festivals, eine Reihe mit Musik-DVDs, eine Website und ein viermal im Jahr erscheinendes englischsprachiges Magazin, das, wie alle Musikangebote, in sämtlichen Ländern erhältlich ist, in denen der Konzern agiert.

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