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Werner Trotter

Werner Trotter's Public Library

  • Klassische Bannerwerbung.
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  • “Banners have to be served 1,250 times before someone clicks on one,” Clare O’Brien, senior industry programs manager at the IAB, said during a panel at the Digiday WTF Native event in London Oct. 8. “Old banner ads aren’t working anymore.”
  • Native advertising is one alternative. “The future of digital advertising is being built on content; that’s what’s going to fund this medium in the future,” said O’Brien.
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