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Christophe Lauer

Christophe Lauer's Public Library

  • Consider last week’s example where lifestylewebsite.com was working with a major shoe retailer
  • Consider last week’s example where lifestylewebsite.com was working with a major shoe retailer

  • For example, a car rental company could improve its targeting efforts by overlaying data from a partner airline or hotel, and vice versa.
  • For example, a car rental company could improve its targeting efforts by overlaying data from a partner airline or hotel, and vice versa.
  • Another scenario involves companies that own a portfolio of websites across a number of different products and services, where it would be helpful to share each website’s audience data within the portfolio to improve ad targeting.

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  • ex. : transporteur aérien et compagnie de carte de crédit
  • ex. : transporteur aérien et compagnie de carte de crédit
  • fabricant de voitures de luxe et compagnie de bâtons de golf)

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  • For example, if an auto brand partnered with a publisher, the publisher could target relevant ads to car owners, while the auto brand could market to audiences based on their search behavior on the publisher’s site.
  • For example, if an auto brand partnered with a publisher, the publisher could target relevant ads to car owners, while the auto brand could market to audiences based on their search behavior on the publisher’s site.
  • For example, telecommunication companies have rich first-party data about their users, and in turn can share the data with marketing partners to supplement geotargeting efforts and enhance customer profiles across online and offline channels.

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  • You can also add event listeners that will execute in response to certain player events, such as a player state change
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