Organizations with more sophisticated programs have implemented systems and strategies that guide their employees. However, too many companies are still winging it.
As for Employee Advocacy, it is certainly featured front and center in the report, and the data tells you exactly why that is the case. It’s grown 191% since 2013, with 45% of strategists naming it a top priority. Marketers are undoubtedly in search of new methods to reach and expand their audience and employee based advocacy programs are filling that void.
Brian Carlock of PwC expects more younger adults to get into the game, despite continuing affordability issues.