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Antony Mayfield

Antony Mayfield's Public Library

Feb 04, 16

"Over the last few years we’ve been treated to a number of “Facebook revolutions,” from the Arab Spring to Occupy Wall Street to the squares of Istanbul, Kiev and Hong Kong, all fueled by social media. But once the smoke cleared, most of these revolutions failed to build any sustainable new political order, in part because as so many voices got amplified, consensus-building became impossible.

"Question: Does it turn out that social media is better at breaking things than at making things?"

  • Over the last few years we’ve been treated to a number of “Facebook revolutions,” from the Arab Spring to Occupy Wall Street to the squares of Istanbul, Kiev and Hong Kong, all fueled by social media. But once the smoke cleared, most of these revolutions failed to build any sustainable new political order, in part because as so many voices got amplified, consensus-building became impossible.

    Question: Does it turn out that social media is better at breaking things than at making things?

  • Here is what he concluded about social media today: “First, we don’t know how to deal with rumors. Rumors that confirm people’s biases are now believed and spread among millions of people.” Second, “We tend to only communicate with people that we agree with, and thanks to social media, we can mute, un-follow and block everybody else. Third, online discussions quickly descend into angry mobs. … It’s as if we forget that the people behind screens are actually real people and not just avatars.
  • “And fourth, it became really hard to change our opinions. Because of the speed and brevity of social media, we are forced to jump to conclusions and write sharp opinions in 140 characters about complex world affairs. And once we do that, it lives forever on the Internet.”

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  • So what are Technodelics?

     

    Technodelics are something else entirely. For simplicities sake, let’s just say there’s two major variables to any human experience – the sensorimotor data we receive from the outside world, and how our brain processes and perceives it. Psychedelics work primary by distorting the latter – you and I could both be in the exact same room looking at the same painting and be seeing completely different things when under the influence of psychedelics. Technodelics on the other hand, will focus on the other side of the equation – the inputs. So from my point of view, Technodelics are simply anything that can cause altered states of consciousness solely by means of external stimulation. Psychedelic experiences happen because of something changing within, Technodelic experiences happen because of something changing without.

Feb 04, 16

Why new a generation of clients will need more than is offered by legacy agencies....

  • A few weeks ago I was chatting with a senior exec from one of the big, legacy agency networks. He told me the agency has 180 offices around the world, and 60% of those are franchise deals.

      

    Then I asked him what his biggest threat is at the moment. He said it's the new generation of agencies that are built for a digital world.

      

    Which raises these questions: Can legacy agency networks introduce new ways of working faster than their aging, lucrative model and structure declines? What if everything that has made ad agencies iconic and essential in the past is exactly what makes them vulnerable now? What if the next generation of client doesn't want to foot the bill of dismantling and transforming a behemoth built to work in a pre-digital world?

  • Global agency networks were built on confidence through scale and uniformity. Lots of boots on the ground gave clients the confidence that they were allocating their budgets to the right place. And in turn, agencies modeled their fees to play to this, designing roles and structures that slowed the process to filter more money from clients' pockets into the agency's (holding company). It's pretty simple -- if you're a commercial entity rewarded for taking your time and putting more resources than necessary around a project, that's exactly what you're going to do.

      

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    Confidence in the future will come through responsive teams and models, designed to adapt and sprint for a variety of challenges, utilizing the incredible wealth of knowledge and technology at its fingertips to produce solutions beyond just marketing. Furthermore, it will come through agencies that are rewarded for moving quickly, being efficient and doing good work.

      

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Feb 04, 16

When there seemed no hope left she turned homeward, searching for healing in old rites and prayers, in balms of the dark, rich mud that her people believe can swallow sickness away. She defied the evil spirits she thought were haunting her. She said…

Feb 04, 16

Adidas is turning to influencers to harness the social elements of running in the hope of becoming more relevant and authentic in the competitive category. via Pocket

Feb 03, 16

"I remember as a boy reading an essay by C S Lewis in which he writes about the way that people use..." “I remember as a boy reading an essay by C S Lewis in which he writes about the way that people use the term “escapism” – the way literature is l…

Jan 25, 16

"Leaders don’t have to be years ahead, just minutes ahead of the market, the competition, and those..." “Leaders don’t have to be years ahead, just minutes ahead of the market, the competition, and those they lead.”
- Scaling Up, by Verne Hamish via…

Jan 20, 16

The Entire Universe As We Know It In One Spectacular Photograph The Entire Universe As We Know It In One Spectacular Photograph via Tumblr

Jan 16, 16

"Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their..." “Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.”
- Howard Aiken (quoted in How To Have A G…

Jan 16, 16

"So we want to signal to our brain that we want it to go explore, rather than rehash the same old..." “So we want to signal to our brain that we want it to go explore, rather than rehash the same old thinking. Surprisingly, doing that can be as simp…

Jan 14, 16

The new Foyles is lovely. (at Foyles)
The new Foyles is lovely. (at Foyles)

via Tumblr

Jan 13, 16

"Great CEOs face the pain. They deal with the sleepless nights, the cold sweats, and what my friend..." “Great CEOs face the pain. They deal with the sleepless nights, the cold sweats, and what my friend the great Alfred Chuang (legendary cofounder …

Jan 11, 16

Had a lovely time talking tech, behavioural science, brains and...
Had a lovely time talking tech, behavioural science, brains and productivity with @NathalieNahai @lampofo & @Caroline_Webb_ at The Guardian. Tech Weekly podcast will be out on Thurs…

Jan 02, 16

"I think all of us live partly in a clandestine situation … We hardly know ourselves –..." “I think all of us live partly in a clandestine situation … We hardly know ourselves – nine-tenths of ourselves are below the level of the water.”
- John Le C…

Dec 21, 15

Boba and I are very much looking forward to taking the family to...
Boba and I are very much looking forward to taking the family to see Star Wars.

via Tumblr

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