Immersive experiences rule. Take me somewhere I have never been. Show me something I have never seen.
I haven't used any of these but I'll give them a go
"in digital years a lifetime for a product seems like about 21 months. “Moore’s Law” predicted chip-processing power would double about every 18 months. It more or less has for decades, and each wave of chips remakes the digital world. In digital time, that means a tool born in 2012 was born a lifetime ago. There’s nothing wrong with the classic tools; they just aren’t the latest ones. "
"Closing Thunderdome is just part of a major north-of-$100-million cost cutting initiative that is putting the best glow on some tough financials. The reason for the sale: Despite CEO John Paton’s aggressive remaking of the company, Alden’s investments in cheap newspaper company shares (“The Demise of Lean Dean Singleton’s Departure and the Rise of Private Equity”) haven’t worked out the way private equity bets are supposed to."
Interestingness " Right now, many newsrooms are stupid about the way they publish. They’re tied to a legacy model, which means that some of the most impactful journalism will be published online on Saturday afternoon, to go into print on Sunday. You could not pick a time when your audience is less engaged. It will sit on the homepage, and then sit overnight, and then on Sunday a home page editor will decide it’s been there too long or decide to freshen the page, and move it lower.
I feel strongly, and now there is a growing consensus, that we should make decisions like that based upon data. Who will the audience be for a particular piece of content? Who are they? What do they read? That will lead to a very different approach to being a publishing enterprise."
Man, I *really* love this method of delivering a suspense story. I'm looking at how other media are using Snapchat and WhatsApp for audience engagement and it's interesting but not Quite There (in my view), but as a medium for fiction, the design of this is very clever.
Interesting, and the conclusion is that the people within networks - however small - are more useful than the framework of that network. I can see the logic in the theory; however, I'm not sure I subscribe 100% to it.
"Longform startup The Big Roundtable (BRT) recently commissioned three college students to put its assumptions about social sharing to the test.
The challenge? Taking one story, one month and whatever techniques they could think of (legal, of course), the three undergraduates were tasked with the challenge of racking up the most unique page views."
No new Twitter hacks here, but 4 solid tips to get the best out of lists - I find the the 'subscribe & steal' one very useful
Surprisingly hard news is leading the way on Upworthy's poll - not sure if this is the equivalent of people saying they read the Guardian when the actually get all their news from the Daily Mail sidebar of shame but still interesting
Yes, Facebook reach is decreasing, no that's not the end of news organisations' effectiveness on the site. Interesting content gets shared; it's the blah stuff that we shouldn't bother posting that won't get reach. Maybe it's social media natural selection...
"It’s worth noting the lack in organic reach shouldn’t mean marketers should cease creating non ad-funded Facebook content altogether. Some 25 million people in the UK visited Facebook every day in December 2013, the most recently available country-specific figures. Brands need to be where their audiences are and Facebook takes up a big chunk of their audiences’ lives.
As a case in point: earlier this week, EE suffered a network outage that meant many of its customers had no access to its services for a number of hours. EE’s posts about the outage were shared and commented on thousands and hundreds of times respectively, despite the fact it didn’t pay to promote them, because customers expected up-to-date information to be readily available on its Facebook page.
And it’s worth mentioning that actual marketing content from brands does show up in the News Feed, but just like word of mouth in any other form, it is only the exceptional marketing that creates a buzz."
"Editor Stephen Stray said: “We really want to be at the heart of the community and our reporting team will now be out and about much more – getting to events and reporting on your stories.”
“We are delighted to be holding regular ‘reporter surgeries’ at the Embassy and would like to thank them for allowing us space in there to meet readers.”
However East Lindsey District councillor Steve O’Dare said the office’s closure would be “bad news for Skegness.”
He said: “It’s understandable but I think it’s going to be detrimental to Skegness. A lot of people like to pop into the office.”"
Another JP title to become officeless paper<!--BEGIN .entry-meta .entry-header--> <!--BEGIN .entry-content .article-->
"These days, BuzzFeed is rapidly expanding with $46 million in funding. Vox Media has raked in some $80 million in venture capital. Business Insider’s $12 million boost last week makes its haul about $30 million. And feel-good social curation site Upworthy has raised about $12 million since launching two years ago. 1
“Suddenly, the market for content just opened up,” said Sarah Lacy, founder of PandoDaily, which has secured about $4 million in venture capital since 2012. “It’s dramatically changed. I think a lot of it for me was Vice getting valued at $1 billion. No one had seen anything like that in the content space. And they’re trying to speak to a very specific audience that’s hard to reach in a deeply authentic way. It’s certainly not something you’re phoning in. It’s not a pre-written press release. It’s not a listicle.”"
“Even now you have people who say if there’s any humans making content then I don’t want to be involved,” said BuzzFeed’s Peretti. “But there are starting to be a lot who say, ‘I see, you have scale and leverage on the internet with social and mobile that will allow you to rebuild great media from the ground up.’ That resonates with people now. Five years ago, no venture capital investors thought media was a great business. They thought it had to be something rich billionaires or philanthropic organizations would fund. That’s the biggest change.”
Live blogging is a skill. It involves getting the tone as well as content bang on - and sometimes, as with this reader's gripe - the line between fact and comment gets blurred. The trick is to know what kind of live blog you're doing - and be consistent.
"The latest example was on the website today. Matthew Weaver's "news blog" … included the statement: 'David Cameron continues to try to give the impression of being on top of the crisis...' Now, is that fact or opinion? If you are claiming it is fact, then I am not aware of any objective standard against which one can judge whether the PM is 'on top of the crisis' (whatever that means) or not … As a more general point, what is the status of these news blogs? My preference would be for them to stick to the facts."
In an exchange of email correspondence the complainant also said: "I would much prefer a news blog to do what it says on the tin – to give me the news unadulterated by the 'views' of the reporter. I don't mind in the least if that results in a list of updates – isn't that what news is? Opinion isn't fact.""