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Andrew Kippen

Andrew Kippen's Public Library

Nov 17, 14

Nest videos for old folks, 20/30-somethings, parents, and pet-owners. 

  • Advances in technology seem to be making everything smaller and simpler these days, and home alarm systems are no exception. The Canary Home Security System offers comprehensive security for apartments and offices in one small smartphone-operated unit.

  • So stop looking for the trick. There are tricks in startups, as there are in any domain, but they are an order of magnitude less important than solving the real problem.
  • That brings us to our fourth counterintutive point: startups are all-consuming. If you start a startup, it will take over your life to a degree you cannot imagine.
  • And if your startup succeeds, it will take over your life for a long time: for several years at the very least, maybe for a decade, maybe for the rest of your working life. So there is a real opportunity cost here.

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  • “Once we did [rapid prototyping] it was easier to then take all that work and plug it into a site like Indiegogo, where we could tell a great story, figure out our product-market fit, make sure that there was a big enough market for them, and then fund the first round of actual product,” says Andrew Kippen, head of marketing at Canary.
  • “The way we see it is that crowdfunding funds the product, and then VC funding funds the company,” Kippen says.
  • “It’s not really crowdfunding. It’s a presale, actually,” says Charlie O’Donnell, partner at Brooklyn Bridge Ventures, Canary’s other seed funder

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  • And yet, self-reliance only gets you so far. In the end, you may survive on your own. But you will only thrive by connecting with others.

  • If the Internet of Things is going to really take off, here are the obstacles it will have to overcome:
  • 1. Signaling

     

    In order for smart devices to have a meaningful impact on our lives they have to be able to connect to and communicate with each other.

  • 2. Security 

     

    Security is probably one of the most obvious challenges to the IoT.

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  • He could be pick up the signals being sent from sensors on windows and doors to the main control system using a cheap SDR, meaning he could see transmissions from sensors — which are sent even when the system is unarmed — and track when people were opening and closing windows and doors.
  • With a more sophisticated SDR, he could interfere with transmissions, setting the alarm off falsely by telling it doors were opening when they weren’t or jamming the system so that it wouldn’t go off, even if doors did open. He could do this from 65 to 250 yards away– basically a house over.
  • Moore and Wardle discovered a small number of flaws in the Dropcam that could lead to it being compromised, but the attacker would need to get his or her hands on the cam to crack it. The most notable problem they discovered was a button on the back of the device that can be pressed when it’s booting up to put the camera into receptive USB mode.

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  • This makes Thread different from recently announced efforts by an Intel-led group, and another one featuring technology from Qualcomm, for a standard between routers and devices. Thread is more likely a way to connect everything, then have all those household products reach the Internet via the Intel or Qualcomm communications standard or some other standard.

     

    Another difference is that both the Qualcomm and Intel groups propose to open-source their communications standards. To date, Thread’s standard is proprietary. Mr. Boross said member companies might choose to open-source their technology later on.

  • TL;DR It’s a coding academy for people who want to make apps taught by people who actually do make apps.

  • AllSeen and OIC were both created to develop standards that bridge those types of connections and languages, hoping to improve communication among devices.
  • For Thread, its organizers say it provides a wireless network protocol, not an IOT platform like AllSeen and OIC. Thread's leaders noted that the AllSeen and OIC platforms could work atop its protocol -- a point perhaps illustrated by the fact that Samsung is a member of both Thread and OIC. Thread says its offering allows for low-power connections to reduce energy consumption on battery-operated devices such as thermostats and lighting controls, as well as security functions and a robust network that doesn't rely on just one device -- such as a router -- to provide connections.

  • While there is some truth to this, making hardware at scale is still incredibly difficult — if not for the actual physical manufacturing itself but for the compounding complexity of suppliers, tooling and testing.
  • manufacturing domestically would cost far beyond what we had budgeted for. Given the number of parts, required touch time (the amount of time it takes someone to assemble a product), various materials and processes used, building entirely in the U.S. wasn’t viable. Potential domestic suppliers still looked East for most of the components we needed, albeit with longer lead times.
  • We quickly learned that there was no concept of “off the shelf” when manufacturing in China.

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  • That’s because software, once expensive and complicated to make, has become relatively easy.
  • Hardware ignites intense passion in people
  • In short, hardware is now the new software. Or, what some call Hardware 2.0.

  • When                                             Adam Sager,                                        co-founder and CEO of startup Canary Connect Inc., was first talking to investors about the idea for an app-controlled home-security system, he began hearing from Mr. Rubin. "Slava was texting me all the time, asking, 'How can we help out?' " said Mr. Sager.

    Canary ended up raising $1.2 million in seed capital from venture firms in April 2013 to hire a staff and create a prototype. A few months later, it raised funds on Indiegogo to manufacture the product. Just as important, crowdfunding also allowed Canary to test consumer interest in its product, and then parlay that interest into more venture capital.

    Canary's campaign was successful—more than 7,400 people donated nearly $2 million, exceeding the $100,000 goal. And that helped Canary raise $10 million from Khosla Ventures and other investors this past March. Despite the financial backing, Canary says it would consider using Indiegogo again to launch products.

Jul 07, 14

Martin talks about his experience with Sherpaa. Great Canary shout out.

  • Search: not being structured and diligent enough.
  • Display: starting before you’re really ready to commit.
  • Facebook & Twitter: not leveraging the power of targeting

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  • 1. If you’re not doing something hard, you’re wasting your time.
  • 2. Your ethics set the tone for your life.
  • “What you decide to do sets the tone and culture for the whole company you are building,”

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