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Wade Ren's Library tagged sns   View Popular, Search in Google

  • From a learning standpoint, there is proof emerging that using Twitter builds intelligence. A study revealed these benefits:

     

    All of the study participants were new to Twitter and had not previously used it or any similar microblogging service…..In a relatively short period of time, the participants formed quite sophisticated peer networks…..Peer support became a key feature of this student network, with activity rising just prior to assessment deadlines or during revision for exams. Content analysis of the messages indicated clear evidence of the emergence of personal learning networks…..Twitter is also very attractive as a data collection tool for assessing and recording the student experience, with a wide range of free and increasingly sophisticated online analysis tools available.

  • "I refer to Twitter as an information network rather then a social network.
  • Ram Shriram, a founding board member of Google and one of the search giant's first investors, pointed discussion in a different direction. "Combining social and mobile – there is a new wave of oppportunities coming up, a growth of users, so mobile internet is clearly the next major computing cycle. And this time this didn't start in the US, but in Asia and Europe from where it is going to the US," he said.
  • An Oxford lecturer, Dr Kate Blackmon put this in a nutshell in saying that the future was not about crowd sourcing but crowd filtering.

    So is social media over? There are now enough social networks to fill all the obvious niches; but making use of the stream of information that pours into them is something we've only just started.

  • Facebook 前全球业务发展总监Netanel Jacobsson 这样介绍Face-book:“在Facebook里面,你的朋友实际上像一个‘过滤器’,告诉你该做什么,不该做什么;该选择什么品牌,不该选择什么品牌。在用户作出选择的同时,他已经以一种不经意的方式,通过口碑把产品宣传了出去。”

     

    在这个过程中,Facebook所做的就是让消费者与广告商直接讨论,让广告商通过交流了解用户的选择,进而影响用户周围的朋友,甚至朋友的朋友。Netanel Jacobsson举例称:“星巴克在Facebook 上有一个‘意见墙’,消费者可以在上面发表自己的想法,就像一个论坛一样。星巴克通过这个活动不断地了解消费者的需求,并向消费者提供一些新的产品。”他认为最佳的SNS营销实践方式是促进用户与广告商的对话。

  • 郑志昊举例称,腾讯的“QQ校友”发布之初,为了试验SNS的传播能力,他们最初只选择了44个用户,除此以外没有任何的入口能直接访问“QQ校友”,其他所有的新用户都必须通过44个最初用户发放的邀请才能使用“QQ校友”,结果三天时间里,“QQ校友”的用户数量便突破了一百万,显示出SNS具有极强的传播能力。(洪文锋)

  • Over time, the primary pivot of social software has shifted away from the topic thread and toward the person.

     

    As he notes, there are three possible pivot points for a social media site:

     

    1. The topic thread (historically the most common approach, e.g. usenet)
     2. The person (social networks such as facebook)
     3. Core elements of the subject (e.g. the hotel at tripadvisor)

     

    I think we’ll see more endemic social media sites making the primary pivot around the core elements of the subject over time.

  • Our original motivation was to better understand why individuals would voluntarily use a site that, based on media reports, offered them only a way to disclose information they shouldn’t disclose, collect hundreds of “friends” they didn’t know, and waste time better spent studying. What we found surprised us. Our survey included questions designed to assess students’ “social capital,” a concept that describes the benefits individuals receive from their relationships with others. Undergraduates who used Facebook intensively had higher bridging social capital scores than those who didn’t, and our longitudinal data show that Facebook use preceded these social capital gains.
  • As our social networks are becoming increasingly more geographically fragmented, social network sites are a useful way for us to keep in touch and seek social contact with our friends.
  • I believe social networking technology has changed our lives for the better, but at a cost. Social networking tools have made it nearly effortless for me to keep in touch with friends, family and colleagues. I can know what’s on their minds (MySpace), who else they know (Facebook/LinkedIn), and even what they are doing at this very moment (Twitter). On the other hand, I’m not sure I need to know any of that.

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