more than 87% of agencies polled were interested in using social media in client campaigns, while 98% said they were either more interested or equally as interested in streaming/online video than they were a year ago.
54% of respondents said they would buy more social media ad spots if the value was more obvious, and 41% would be more open with a set of changes including an easier process, more obvious effectiveness, lower minimum volumes and less complex targeting.
For members who choose to participate, the posts will appear on their profiles where they will “live forever” as a part of your professional identity, explains Roslansky. To reach those who can benefit from that knowledge, LinkedIn will tap into its understanding of users’ industry and interests to better target the right posts to the right people.
It is no longer realistic to expect good journalism to be a profitable enterprise for investors, according to Wharton legal studies and business ethics professor Kevin Werbach. “It is not clear if there is a for-profit business model anymore for high-quality journalism at scale,” he notes, adding that even in the past, “there was never a large-scale news operation that was able to fund itself directly on a stand-alone basis.”
“It is altogether too easy to feel ‘informed’ without ever encountering information that challenges our prejudices.”
Technology can bring us perspectives other than our own, if the ones designing it build that into the architecture, and the ones consuming the news are open to it.”
When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.
We will regularly evaluate who we have as Influencers to include only the most engaged, prolific and thoughtful contributors and to ensure that their expertise matches up with our members’ interests.
In a separate question regarding the most challenging obstacles to achieving important email marketing objectives, content relevance was the also the top choice, cited by 43% of respondents.
New research counters perception that Facebook is losing lustre with teens. Reach among older groups improves significantly over 2013 survey. Are you using Facebook more for business?
We’ve seen a consistent trend towards buyers self-navigating through more for the buying process, especially during the early stages of research and consideration
Fortunately, B2B marketers are doing a better job of mapping content to specific vertical marketing and roles, so buyers are able to access more relevant information and getting up to speed before engaging with sales. But B2B buyers aren’t shy about getting on LinkedIn or Twitter and asking for recommendations from their peers, so that is another reason that so much of the buyer’s journey is complete before they talk to a salesperson.
But B2B buyers aren’t shy about getting on LinkedIn or Twitter and asking for recommendations from their peers, so that is another reason that so much of the buyer’s journey is complete before they talk to a salesperson.
This trend dictates that companies gather more intelligence on how recently won deals originally engaged with their brand, and which touches helped accelerate them through the process
social media marketing managers and social business teams need to be brand agnostic
Make sure that you’re adding to the conversation by sharing meaningful, educational, vendor-neutral content so that the “browsers” are getting the right content, even if they aren’t asking.
This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful. However, since curation is based on an individual user’s social graph and what actually resonates with their audience, this looks to be potentially better. Klout describes it this way:
So far, it looks like Klout has figured out how to combine influence, social signals and content all the way down to the individual content creator. It’s clearly taking advantage of the shortcomings of LinkedIn’s Pulse and appears to be stealing a page from Google’s authorship and forthcoming author rank
In general, respondents to the study seem to be working on more targeted content. About 6 in 10 say they’re delivering right time/real time content based on behavioral patterns, and 46% are using progressive profiling to build a better picture of their prospects.
Of the multiple trends listed in the survey, though, the most popular is repurposing existing content to make it “snackable,” with 63% doing so. Separately, among those who regularly repurpose content, a plurality say that the average content asset gets repurposed 2-5 times.
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