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Paul Gillin

Paul Gillin's Public Library

  • Some predict that 84% of communication will be visual by 2018, so any type of visual content that may help a brand find its personality is more than welcome.
  • 5. GIFs are mobile-friendly


    As GIFs only last a few seconds, their file size is significantly smaller and the process of uploading them is faster comparing to videos, while the auto loop increases the effectiveness of a brand’s message.

  • GIFs in outdoor advertising


    GIFs can even be used in outdoor advertising, with the idea coming from Netflix along with Ogilvy Paris when they decided to create 100 different GIFs for the promotion of the service’s launch in France.

  • Perhaps trust has a role to play. While 45% of 30-44-year-olds trust Facebook with their personal data either a lot (3%) or somewhat (42%), that figure drops to 36% of 18-29-year-olds and 45-64-year-olds and just 19% of those aged 65 and older.

  • tudies reveal that business buyers spend 21% of the buying cycle conversing with salespeople, while spending only 23% of the time conversing with colleagues and peers. Surprisingly, 56% of their buying cycle time is spent on searching and engaging with content.
  • 90% of marketers are not trained in marketing performance and marketing ROI. And surprisingly, 80% struggle to demonstrate to their top management the business effectiveness of the spending, marketing campaigns and activities

  • One of the biggest mistakes that IT organizations make is looking at “the cloud” as a destination instead of an operational model
  • Customer and Community focused, or if the application is Internally Focused.
  • reate a new business opportunity or optimize an existing process.

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