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Paul Gillin

Paul Gillin's Public Library

  • ’s time for CSPs to accept the challenge of taking on the most complex, rapidly changing area of

  • Respondents also noted a good amount of trust in vendor content on websites (81%), and even salespeople (73%) and vendor-sponsored content (67%).
  • Nearly two in five respondents said their professional network was the No. 1 most influential source at purchasing time. Industry experts came in second place, followed by internal influencers. Vendor-supplied content was a distant fourth, with just 14% of responses.

  • In a paper published in the current issue of Management Science, researchers at the University of Minnesota found that the influence of friends on social media can lead to as much as a 60-per-cent bump in purchase intention. The finding was based on an analysis of paying subscribers to an online music service. The data showed that subscribers were far more likely to be connected to other paying subscribers than users of the site’s free services. Interestingly, people with smaller networks of friends appeared in their research to be more swayed by individual friends’ buying preferences than those with larger friend groups.

  • A recent report by CMO Council, Content ROI Center, and NetLine found that 30 percent of B2B content strategies rely on individual performers or departments. This means that strategies are built to support individuals, rarely reflecting the goals of an entire division or enterprise organization.
  • A recent report by CMO Council, Content ROI Center, and NetLine found that 30 percent of B2B content strategies rely on individual performers or departments. This means that strategies are built to support individuals, rarely reflecting the goals of an entire division or enterprise organization.
  • In a report released in April 2015 by Omobono, in partnership with The Marketing Society and Circle Research, only 28 percent of B2B professionals said their organizations have formal digital communications strategies across the enterprise.

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  • our new open source based subscription cloud platform (Pivotal Cloud Foundry) has crossed $100 million in annual bookings run-rate.
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