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Maggie Leber

Maggie Leber's Public Library

May 31, 15

"New York City Transit Authority Graphics Standards Manual

Designed by Unimark International
New York 1970

This site is dedicated to serve as an archival record of a first edition NYCTA Graphics Standards Manual designed
by Massimo Vignelli of Unimark International. The manual was found in
a locker beneath old gym clothes. Roll over the images to magnify. Enjoy."

May 29, 15

"Create and share simple UML diagrams in your
blogs, wikis, forums, bug-trackers and emails."

May 27, 15

"BottleRocket
BottleRocket is an API to create MongoDB clusters in a variety shapes. It's intended for use in various testing scenarios where you need to test your application or library against various configurations of clusters. BottleRocket is written in Kotlin but can be used by any Java project. In fact, even though the core is written in Kotlin, the tests are written in Java to help ensure the API stays friendly to Java developers while still taking advantage of the language features Kotlin offers."

May 24, 15

"
Generic and overused logos (avoid them!)

In the world of creative communities a customer launches their project (for logos, corporate identities, banners, websites, etc.) and designers respond with their proposals.

The customer, here, has the possibility to get amazing designs from creatives from all over the world and the creatives have the possibility to show his best works to all the community, creating contacts with international clients.

But, in the jungle of logo design, there is a tricky trap: the spreading of the generic logos.
Most of the time the logo is so generic, the customer isn't even able to get a trademark for it.

With a generic logo (not creative, not tailored to a client's needs) a company gives to the market an anonymous image of itself, devoid of any of the companies identity. Because of their overused logotypes the company is not able to establish their brand in the marketplace. In this way they're going straight in the opposite direction than to distinguish themselves from others (which is the whole point of having a logo).

There's a bunch of designers who submit systematically and randomly low standard logotypes, often made without reading the client's brief. They are essentially phishing for wins.
All too frequently it happens that these designers and generic logos win contests.

Maybe the customers choose these logos because they feel familiar. What they don't know is that the web is full of similar, clone logos. We can easily say that they're going to be cheated.

It's good if all the customers, who launch creative contests, know this.

These are the most overused cliches, at the moment:"

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