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Ira Kaufman

Ira Kaufman's Public Library

  • gital is changing the way business operates, forever altering the content of messaging, control over brand, interaction with customers, and communication with stakeholders. We are all, to some degree, students of the digital evolution – executives and non-profit managers, owners and entrepreneurs. Below Ira Kaufman and Chris Horton discuss how clarifying and aligning an organisation to a successful digital strategy can help a company achieve its sustainable business goals.
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