Interesting set of success factors.
Interesting article on overall media effectiveness comparing traditional to digital and social
Facebook Ads Do So Work, Says Facebook
Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
Interesting counter-intuitive results and mobile success.
These are great lessons on A/B testing. They definitely apply to social media to drive ROI.
Proof that we're getting smarter as it relates to Internet advertising.
Interesting overview of determining successful content in social
Finally moving forward to a usable metric for digital media.
Fascinating article. How big companies can get it really wrong. I thought I would pass this one on.
Interesting way to look at tweet value as it relates to search.
Interesting way to count an impression. 50% viewable for 1 second or more.
Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI
More metrics. Sounds like an interesting index.
Interesting metrics for mobile.