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Guy Powell

Guy Powell's Public Library

19 Jun 12

Interesting article on overall media effectiveness comparing traditional to digital and social

18 Jun 12

Interesting stats - probably with some bias - but still has some interesting perspectives on mobile.

01 Jun 12

Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both

30 May 12

Bing seems to be coming on.  I love those images too.  It will be interesting to see how Bing and FB and Bing and so.cl will progress

18 May 12

Fascinating article.  How big companies can get it really wrong.  I thought I would pass this one on.

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