"TAPPING DIGITAL TOOLS TO STUDY HOW THE WEST WAS WON"
"Be the author of your own identity. Take a strategic, proactive approach to managing your image:
Identify your ideal state.
What are the core competencies and character traits you want people to associate with you?
Which of your social identities do you want to emphasize and incorporate into your workplace interactions, and which would you rather minimize?
Assess your current image, culture, and audience.
What are the expectations for professionalism?
How do others currently perceive you?
Conduct a cost-benefit analysis for image change.
Do you care about others' perceptions of you?
Are you capable of changing your image?
Are the benefits worth the costs? (Cognitive, psychological, emotional, physical effort)
Use strategic self-presentation to manage impressions and change your image.
Employ appropriate traditional and social identity-based impression management strategies.
Pay attention to the balancing act—build credibility while maintaining authenticity.
Manage the effort you invest in the process.
Monitoring others' perceptions of you
Monitoring your own behavior
Preoccupation with proving worth and legitimacy"