What Do We Do?
We send out approximately 15 text message or email reminders about important college tasks, such as the FAFSA, class registration, orientation, etc. All texts and emails are individualized, and the students can respond. Parents and guardians are encouraged to participate. We also provide a phone number where students can call to receive peer mentor support. Finally, all Summer Nudging material is available in both Spanish and English.
Summer Nudging would not be possible without the foundational research of Dr. Benjamin L. Castleman and Dr. Lindsay C. Page. While graduate students at Harvard University, they studied the phenomenon of Summer Melt. As a result, they found that "an automated and personalized text messaging campaign to remind students of required college tasks substantially increased college enrollment...." More information about the book that started Summer Nudging can be found here: Summer Melt: Supporting Low-Income Students Through the Transition to College.
via Liebensraum http://www.lieben.nu/liebensraum
"Higher education needs to get better at academic needs assessment. That requires an entirely different and deeper set of questions than which features are important to put on a checklist. It requires an in-depth exploration of how teaching and learning happens in various corners of the campus community and what capabilities would be most helpful to support those efforts."
The technology-adoption curve creates categories of adopters over time that include innovators, early adopters, early majority, late majority, and laggards. (I prefer to use "holdouts" instead of "laggards" to remove the implicit assumption that new technology should be adopted in all cases.)
via EDUCAUSE | BYOD http://www.educause.edu/Resources/Browse/BYOD/44251
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