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Todd Suomela
  • I think new user interfaces aimed at how the human mind truly consumes information will cause a major shift in our media consumption. When we receive aural and visual information as we move through the world and when we can receive them without holding a slab of glass in our hands the importance of what we see and when we see it will become clear. Perhaps we will enter a new Information Age, but one defined by our own needs and delineated by the narrow parameters of our lives. If I’m seeing an AR news feed in my peripheral vision I want pertinent news blips – stock prices, local happenings, international incidents – and not so much info on the Kardashians. That’s the dream, anyway. The reality will be less like the draconian information control of 1984 and more like a distracting bath of soft-focus information lapping over us like water in some Tahitian lagoon. And we’ll love it.
Todd Suomela
  • Two nationally representative studies involving more than 2,000 adults in Germany and Spain found that 85 to 90 percent of people would not want to know about upcoming negative events, and 40 to 70 percent preferred to remain ignorant of upcoming positive events. Only 1 percent of participants consistently wanted to know what the future held. The findings are published in the APA journal Psychological Review.


    The researchers also found that people who prefer not to know the future are more risk averse and more frequently buy life and legal insurance than those who want to know the future. This suggests that those who choose to be ignorant anticipate regret, Gigerenzer said. The length of time until an event would occur also played a role: Deliberate ignorance was more likely the nearer the event. For example, older adults were less likely than younger adults to want to know when they or their partner would die, and the cause of death.

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