32 items | 5 visits
Technology marketing campaign measurement mobile and social
Updated on Jan 11, 12
Created on Jan 17, 10
Category: Business & Finance
URL:
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The Wall Street Journal and National Public Radio (NPR) will be launching custom-built iPad-only websites next month when the new Apple slate computer known as the iPad is made available for sale. Both sites will automatically detect when web surfers arrive via an iPad device and will then show those visitors a special version of the site, customized exclusively for the iPad. How exactly will these sites compare to the web pages regular site visitors see? There's just one difference: they won't feature any Adobe Flash technology.
According to reports from MediaMemo, NPR is removing all traces of Adobe Flash, which powers its website's media and graphics, from its iPad-only version. Although many news organizations use Flash to display multimedia presentations and audio and video content, NPR in particular was going to be heavily affected by Apple's refusal to support Flash on the new iPad devices. That's because a
Kinsey Wilson, senior vice president and general manager of NPR Digital Media, recently told Poynter that their developers decided to work around the problem by
The Wall Street Journal, a News Corp. property, is also building an iPad-only version of their site - well,
There aren't any demos or mockups of these new websites available, so it's unknown at this time if they're being changed in other ways to accommodate iPad visitors. That is to say, it's unknown if they will be exact replicas of the non-iPad versions but just with the Flash content removed, or if they will perhaps sport an entirely new design.
With these two leading media companies making this sort of change, it's reasonable to imagine that others will soon follow. And while iPad owners will certainly appreciate the adjustments - that blue lego is such an eyesore, after all -
Today, companies are already tasked with creating a traditional website, a mobile website and sometimes a customized mobile website designed just for iPhone visitors. Now there's the iPad-only website to code for and soon there may be another one, too. Recent news reports state that Amazon is working on a new web browser just for their Kindle e-Reader. Will that be yet another website needing its own custom version?
It's bad enough that the mobile application ecosystem itself is so fragmented -
The web was supposed to be the one unifying "platform" that works anywhere, on any device, no matter what hardware is used to access it. But thanks to
32 items | 5 visits
Technology marketing campaign measurement mobile and social
Updated on Jan 11, 12
Created on Jan 17, 10
Category: Business & Finance
URL: