Yanlin Sun's List: Interactive Industry In General

• slingboxes, popboxes, zaggboxes, boxees, iP
• testing the technological
• find ways to stay entertained,
• consumers
• connected throughout our da
• in real time, when we want it, where we want it.
• nformed,
• eed to identify your target markets and
• inform
• determine your goals (traffic, brand awareness, double your revenue, etc),
• determine how and where they ingest information
• New technologies allow us to microtarget consumers, at local and personal levels, whenever they access information, wherever they are
• efine your goals. THEN define channels.
• Define your target market. D

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• Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter
• Brands Must Stay Focused On Where Customers Already Are
• where customers already are through developing data around consumer behavior called socialgraphics.
•  Continue to monitor Twitter and respond if customers are tweet
• y’ve yet to indicate sophistication to help marketers, instead rely on third party tools and agencies to respond.
• t matters is their ability to aggregate social content
• impact search strategy for businesses trying to reach consumers
• opportunity to become utility-like infrastructure, but not a destination.
• e MTV of this generation
• existing platforms.
• sit on a user based of over 100mm active gmail users,
• 57mm US unique users
• e 75mm active users
• 400mm u
• ccess to the most popular webpage in the world,
• heavily engage
• doubts are emerging about reduced rate of growth.
• saturated Gen Y in US
• saturation of coveted youth, working class and small businesses
• Has access to mainstream users on Google.com and advanced email users on Gmail.
• Usage by tech savvy, media, and celebs.
• linched adoption over media elite, celebrities, and tech influencers. Incredible media buzz, and easy-to-use features.
• stands on top of existing Gmail, mobile devices, and dominant search portal
• Big backing by a media gia
• super engaged audience
• ey can integrate with all Google apps –and aggregate the entire internet.
• conundrum o
• commodity
• promised
• tech world
• status update features are ubiquitous.
• ‘closed’
• are becoming irreleva
• where to be successful requires them to be ‘open’.
• e, a niched media play
• even a lifestyle network.
• poor track record in meeting privacy expectations of customers, and overall complex interface.
• culture shows signs of becoming corporate –like Microsoft.
• Overhyped,
• infrastructure has sh
• integrating Facebook Connect everywhere
• develop more features to increase the overall value of
• more informatio
• ervice becomes ubiquitous,
• he more data is created on Google’s platform to organize, giving them opportunity to monetize.
• default identity
• default address book for consumer behavior.
• Mainstay email companies
• internal instability cau
• must make experience ope
• Overhype from media
• have already shown social features ‘bolted’ onto their email systems
• provides Google the opportunity to monetize as an intermediary.
• burn-out-syndrome
• rendering MySpace a duplicate.
• Facebook
• Cool kids jump ship,
• are, the more strain it put on the already questionable infrastructure.
• develop an email web client “Project Titan” that will threaten tech savvy users competing for Gmail’
• MySpace a wasteland of clueless
• innovate over the next few years. Self-implos
• Confusing and overly complicated
• advertising options to appear for brands who want to promote relevant ads wherever Buzz is located, especially on SERP pages
• Platform Alt
• not clear if brands should advertise, interact in pages, create widgets or do a combination of all.
• being treated like a chat room –not a marketing platform.
• is likely to fade into the background and become a utility that’s integrated into everything
• aggregate the voices of their users
• Integrate MySpace into TV and mobile devices
• Facebook experience to be in many public experiences and mobile devices
• ade into pit of irrelevance like Friendster.
• aggregate and serve up monetization options.
• trying so hard to shift from closed to open,
• nasty divorce, it’s tearing them apart from users.
• become the dominant protocol over SMS, w
• Get open now.
• Build a browser to quickly go transcend the web.
• ntegrate into other tools like Search and Chrome
• eward users to share more information in public
• Kill off the confusing Wave
• Should Do Demonstr
• in exchange for other values.
•  Aggregate public content from Twitter and Facebook, intermediate them and monetize their own content.
• build out platform for developers to build on top of, becoming a data play, like a utility.

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• then prioritized based upon the people you already email with
• l enable content to be aggregated,
• “Historical social graph
• feature will rate and rank content based on activity and interaction within your social group.
• input this data from mobile devices a
• voice to text scenari
• strong mov
• prime directive
• y continue to aggregate other people’s social conte
• intermediatry
• suck in Twitter, Flickr, and any-other-data type as the APIs open up,
• g them more to ‘organiz
• risk of priva
• Gmail has a large footprint Google told
• Physical businesses lose more control over search strategy
• impact their search engine results pages,
• single top ‘buzzer’
• if that person was relevant
• heir influential content could show at top of SERP pages
• these features emulate Friendfeed a
• ecently designed Facebook newsfee
• commoditizing Facebook d
• Google to incorporporate Facebook connect
• displayed on Google SERP.
• good for Twitter in the short term,
• give additional reach
• amplify tweets,
• suck them into a new syst
• ver time, status features will become a commodity,
• destination will fade into the background
• Email and Social Networks are the same,

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