Yanlin Sun's List: Agency Blog

• to deliver not just relevance, but revelation.
• Surprise is the “killer” form of impact, driving engagement, and powering word of mouth.
• world slides towards increasing reverence of relevance, the opportunity is to re-commit to touching people in powerful ways that genuinely surprise them, whether with products, experiences or communications.
• re-find our ability to craft magic, to move people, to deliver the unexpected, never-seen-before experience, to blow minds and touch hearts.
• f how great interactive can genuinely move people by reframing something that they’ve seen before
• in a surprising way
• alloying personalization and interactivity with emotion.
• brilliant coming together of art and mathematics, a fusion of art and the algorithm, resulting in a compelling, immersive experience that touches users (still) because it is profound, simple, beautiful and occasionally funny all at the same time.
• , creative businesses need to cherish and empower the people who understand technology, consumers’ relationships with it, and brands potential uses for it.
• Technology must be the catalyst of a new creativity,
• creative businesses need to create arranged marriages between these peopl
• Only a fusion of these two strands of creativity at the earliest conceivable opportunity in a process will lead to the most adventurous outcomes.
• creative businesses need to recommit to surprise as a potent strand of engagement.
• Exploiting the awesome power of the new world of relevance whilst creating more surprising and engaging experiences.
• encourage a collision between art and the algorithm?

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