Damien E's List: Viral advertising

• a Puerto Rican-based taco chain found that a combination radio and mobile campaign increased sales by 21%.
• The appearances were recorded live and then crafted into a series of 10 60-second spots that ran in central Florida for six weeks and offered a free one-pound Maker burrito to consumers who sent in a text as instructed by the commercial."
• "Consumers opt-in by sending a text to our SMS platform and in return they receive an offer for a free burrito via their mobile phones.
• The Taco Maker received nearly 5,000 texts in response to their campaign and gave away nearly 2,500 burritos — a response rate of about 50%.

2 more annotations...