20 items | 1 visits
Maria Wygnal's List: Online Marketing
-
Jun 15, 10
Marketers must assess their answers to a variety of metrics-related questions to determine the effectiveness of their message and the context in which it's delivered to achieve their business goals.
-
-
Apr 02, 10
The Ten Plagues Of Social Media - 03/30/2010
-
Apr 02, 10
Things have changed a great deal in the last 18 months. Companies are getting serious about social media. And we've seen enough cases recently about mishandled situations in social media to be thinking about what makes sense as a team mix. In a quick email exchange about his post good agencies don't hire social media strategists, Sean Howard and I were musing that outsourcing digital is as much a risk as is hoping that a social media expert will save the day. Is there a role for agencies in the digital space?Should companies outsource social media? It's no fun wrestling with a question alone, so I reached out to 93 of my connections on LinkedIn to find out what they're thinking along with us. My selection was based on diversity of perspective -- corporate, agency, consulting side -- and geography -- Australasia, Europe, North America. The question was also posted on the public LinkedIn Q&As and in addition to the responses I received from my friends, which were 20 (19 on LinkedIn and one by email), 11 more people added their take, 2 of whom did not have some form of connection to me. Let's take a look at the responses. When you read through the public Q&A, you will see that most answers are a blend of all of the themes that follow. A few core themes that emerged: authenticity, agency and company can work together, and that it may make sense to partner with an agency to ramp...
-
Apr 02, 10
An interview with Mitch Joel and his opinions on the impact of viral expansion loops, social media, personal branding, and entrepreneurship.
-
Apr 02, 10
Companies can't rein in the conversations happening on social networks and blogs, but they can respond to their most vocal customers.
-
May 19, 09
In the last few years, an avalanche of new opportunities has cascaded on the Internet in the form of social networking sites. These sites give entrepreneurs more opportunities to get the word out about their companies. Here is Rhonda's handy-dandy...
1 - 20 of 20
20 items/page
List Comments
(0)
List Info