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Martin Wolff's List: Automotive Industry
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Consumer Reports recommends:
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¶Brake firmly. Do not pump the brakes.
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Feb 01, 10
Toyota executives set an ambitious goal in 2002 to own 15 percent of the global auto industry by 2010, meaning it would surpass General Motors as the world's largest carmaker. To get there, it would have to grow by 50 percent. It would have to build new plants in the United States, China, and elsewhere in Asia, and introduce dozens of new models.
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Toyota managed to win bragging rights as the world’s biggest car company. But that focus on rapid growth appears to have come at a cost to its reputation for quality, creating an opportunity for others to potentially take back market share they lost to Toyota.
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“There was always a question about how fast they could go,” James P. Womack, an author and expert on Toyota’s manufacturing methods, said of the automaker’s growth. “I’m sure they regret that they stomped on the gas so hard.”
Mr. Womack said Toyota was also paying for taking its eye off the message that has been central to its marketing. “When your whole deal was quality, every mistake is a big deal,” he said.
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Jan 20, 10
Safety investigators dismissed numerous reports of sudden acceleration, then said data were lacking.
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More than 1,000 Toyota and Lexus owners have reported since 2001 that their vehicles suddenly accelerated on their own, in many cases slamming into trees, parked cars and brick walls, among other obstacles, a Times review of federal records has found.
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The crashes resulted in at least 19 deaths and scores of injuries over the last decade, records show. Federal regulators say that is far more than any other automaker has experienced.
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