william doust's List: branding and inspiration

Will London Be The First City With Commuter Swim Lanes? | Co.Design: business + innovation + design

Oct 09, 12

www.fastcodesign.com/...-city-with-commuter-swim-lanes maverick
Ben & Jerry's Clusterfluff and Ben & Jerry's Red Velvet Cake | Flickr - Photo Sharing!

May 20, 11

www.flickr.com/...5613899251 ben & jerry creative commons
A N I M O T O

Nov 22, 08

funky free video animation of photos. Easy peasy.

animoto.com animoto images music photography photos presentation redesign slideshow tools story telling video webapp for:bunnymartin for:elizborg for:christine.wp story
YouTube - areyoucreative's Channel

Feb 22, 10

fab youtube cometition for creativity and video! check it out.

www.youtube.com/areyoucreative youtube areyoucreative youtube creative competition for:bunnymartin for:christine.wp for:elizborg video
BigHugeLabs: Do fun stuff with your photos

Feb 08, 10

fab free photo effects to apply to your project photos: websites, print, etc. Have a play and have fun ;-D B-different!

bighugelabs.com photoediting web2.0 flickr fun bighugelabs photo effects publishing resources AFL
Made to Stick: Writing a Mission Statement : Marketing :: American Express OPEN Forum

Feb 11, 10

creating mission statements that warm your heart & shake your soul ;-D fAB video tutorial. Enjoy!

www.openforum.com/...-writing-a-mission-statement-1 made to stick branding standing out video mission statement
Made to Stick: How to Stand Out in a Crowded Marketplace : Marketing :: American Express OPEN Forum

Feb 11, 10

fantastic inspirational video that is practical and down to earth with branding

www.openforum.com/...d-out-in-a-crowded-marketplace made to stick branding standing out video
Creating "Freestyle" Customer Service Experiences | CustomerThink 8

Feb 01, 10

R U creating a best fit for your audience/service users with the way you develop and tailor your services? Is there a way of creating a better expereince and add more value and remove barriers?

www.customerthink.com/...e_customer_service_experiences customerthink customer experience customer champion customer service customer evangelist for:christine.wp for:bunnymartin for:elizborg
- Creating "Freestyle" Customer Service Experiences
- By watching patterns Coca-cola is able to introduce new products tailored precisely to customers' latest whims.
- In today's fast moving world customers are not used to waiting. They want everything FedEx fast and Amazon.com easy. Don't stay literal; get creative. Challenge every assumption about your offering.
- Explain your service offering to a group of elementary school age children and get their advice on how to turn it into a really cool tool. What new application does their answer suggest? Look at your organization through the lens of some other great service provider. How would Nordstrom, Ritz-Carlton, Best Buy, Progressive, UPS, Lexus reinvent your service experience?
- NetFlix did not pattern themselves after Blockbuster Video, their biggest competitor. They looked at Amazon.com.
- What can you do to pleasantly surprise your customers? A dry cleaner gives high volume customers a card good for "emergency service."
- Are you learning your customers' preferences to turn that insight into tailor-made experiences?
- Are you learning your customers' preferences to turn that insight into tailor-made experiences?
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Where Do Brands Go To Die? Part 1: Accepting Reality « The BrandBuilder Blog

Jan 27, 10

ow.ly/10HQB for:elizborg for:rachyjohnstone for:bunnymartin for:christinewp branding resource blog branding blog
It's Complicated - beyond demographics 3

Jan 21, 10

This article looks beyond your usual cookie cutter demographics, because we don't all behave in the cookie-cutter style we are expected to behave like. This is where "psychographics comes in" - but not covered, although hinted at between the lines.

www.edelman.com/...E1.asp branding marketing psychographics influentials ripple ripple effect for:bunnymartin for:christinewp for:elizborg
- wasn' this the case for Sony's 1st incarnation of the play staion, whose larges buyers were 30yr olds?
  
  Does not psychographics cover some of this A-typical behaviour beyond the demographics usual suspects?
  
  Add Sticky Note
- influentials
- raditional way of dividing consumers by traditional demographics isn't enough anymore
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Purpose, Cause and the New Brand Attributes 2

Jan 21, 10

www.edelman.com/...E8.asp branding marketing values neuroeconomics behavioural economics brand brand building brand experience
- appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)
  
  values behind branding ;-)
  
  Add Sticky Note
- Consumers wants more. They desire a cause behind a brand, reason why beyond product attributes. They look for products that exercise responsibility within society.
ChangeThis :: Brands Are People Too 1

Jan 20, 10

www.changethis.com/65.04.BrandsArePeople for:elizborg for:christinewp changethis branding ideaseed
- Brands Are People Too
ChangeThis :: Start the Soloist Journey: Become the Hero in the Face of the Ten Least Wanted 1

Jan 20, 10

"Start the Soloist Journey: Become the Hero in the Face of the Ten Least Wanted"

Fab free PDF on how individual inspirational transformation can light the fuze of change to have a huge impact on others. This is one of the "Core-DNA" Archetype stories that is timeless.

www.changethis.com/65.05.SoloistJourney transformation beacon of hope beacons of hope angel angels clp angels for:elizborg for:christinewp for:bunnymartin
- Start the Soloist Journey: Become the Hero in the Face of the Ten Least Wanted

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william doust

13 items | 3 visits

This list will collate some sites and links realted to branding, PR, and other bits and pieces.

Updated on Dec 05, 14
Created on Jan 20, 10

Category: Others

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william doust's List: branding and inspiration

Creating "Freestyle" Customer Service Experiences | CustomerThink 8

It's Complicated - beyond demographics 3

Purpose, Cause and the New Brand Attributes 2

ChangeThis :: Brands Are People Too 1

ChangeThis :: Start the Soloist Journey: Become the Hero in the Face of the Ten Least Wanted 1

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