Wilda Rowe's List: Marketing to Adult Students

• Massachusetts College of Liberal Arts
• We consider the usual suspects to be email, web, facebook. We don’t use Twitter, not right for our audience. 
• watermarks. Very easy to set up in Photoshop as a batch process, so after I select and resize images, I Batch & Go
• We are still finding email to be very successful, mostly though it is for the parents who use their email address
• I understand about resisting Facebook, we’ve had far more luck with our FB ads, especially for our summer programs
• There isn’t one potential type of student, there are lots and that may mean running multiple campaigns. 
• parents have cell phones & want reminders about application & financial aid deadlines. It seems to be the future. 
• Recruiting low-income students takes a different set of tools, and we are working very hard to find what works.
• Since we launched our new website & our fan page, we’ve increased traffic 250% and increased our apps by 65% 
• We’ve done it by focusing on our promise, a high quality education with a low pricetag—it seems to be working
• Freshman and Transfer apps are up, we measure apps through internal CRM and traffic through Google and FB stats

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• he communication of a school’s transfer credit policy.
• Don’t force people to start at your “home” page.
• Make sure that the “search” feature works well
• onsider using blog software to make the most important information easier to read online.
• “five-second rule,”
• engaging primary page headline
• generous use of subheads and bullet points

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• women
• irst-time college students.
• rusty math skill
• tend to be married
• They seek daytime offerings
• long periods of unemployment
• blue-collar jobs
• lot of remedial courses
• course rotations that ensure the availability of offerings in both day and night slots
• math, but also with basic reading skills, technology, critical thinking, and time-management strategies.
• more blended courses,
• mix is voice-over narration for PowerPoint slides,

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